Brooks Bell Interactive

The newly redesigned Web site of Brooks Bell Interactive went live on July 6, 2009. The new Web site features expanded content including an overview of the company’s proven testing strategy (the “Three T’s”), an extensive portfolio and real-time client results.

“Our Web visitors can now really see what we do and how our strategy works to drive results. There’s some great educational content on the new site," said Brooks Bell, Founder and President of Brooks Bell Interactive.

The “Three T’s” strategy is BBI’s proven testing strategy. “The three main factors to be successful with testing are time, traffic and technology, and we describe those factors in detail on the site,” said Bell. “We use the Three T’s to design a testing strategy unlike anything else in the industry.”

In addition to educational content, the newly redesigned Web site also includes an extensive portfolio of work done by the agency. The portfolio highlights not only project design elements, but also the strategy behind the design. “A pretty design isn’t all you need to drive results,” said Gregory Ng, Vice President, Creative Director at Brooks Bell Interactive. “We show the thought process behind how we come up with our designs, and how those strategies drive conversions.”

Prospective clients can now see BBI’s recent test results. “Our brand promise to our clients is that we ‘beat the control,’ and our real-time client results really highlight that,” said Shane Johnston, Vice President, Client Strategy at Brooks Bell Interactive. “We show prospective clients our latest three test results and whether we beat the control, did not beat the control, or didn’t have statistically significant data. It keeps us accountable and shows our clients how serious we are about delivering great results.”