Brooks Bell Interactive

Shane Johnston was a panelist at the Digital Marketing Mixer, October 22, 2009 in Chicago. The panel was called "Mysteries Revealed: What Inspires Your Subscribers to Respond."

Want to know what makes your subscribers' hearts sing? What motivates them to buy? If two or blue or Tuesday or 15% will generate more response and revenue? Simple: Test it. There is altogether too much guessing and not enough proving in email marketing. With inboxes overflowing, subscriber fatigue growing and competition from social networks increasing, you must break through. Stop making excuses and start optimizing your ROI. Learn from practitioners and testing experts how to construct tests that will measure what you need and reveal what you want. Includes a worksheet that you can use to construct and manage your own tests.

For more information, visit the Digital Marketing Mixer website.