Brooks Bell Interactive Adds Web Analytics Expert to Team
Naoshi Yamauchi joined the Brooks Bell Interactive team on November 16 as our Senior Manager of Web Marketing Analytics. Naoshi will be responsible for analyzing online direct response performance statistics for our clients. In addition, he’ll work closely with the Client Strategy team to provide inâ€depth analysis of performance trends before and after campaign implementation to contribute to the overall client strategic approach.
Naoshi comes to BBI from Lulu.com where he was the Manager of Business Intelligence, using Omniture, Google Analytics and Adwords to help drive their business. Prior to Lulu, Naoshi spent several years managing direct marketing projects for pharma clients at RTP-based Beechwood Associates. Naoshi earned his undergrad degree at Appalachian State and his MBA from NC State.
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RECENT RESULTS
- May 23, 2010: New design beat the control by 210%
- May 15, 2010: Newsletter drove 26% of all traffic to site
- April 22, 2010: Newsletter click-through rate increased 4.72% from March
- More Client Results
