Topics, Trends and Techniques from Brooks Bell Interactive
Month: October, 2009
CSS in Emails: What You Need to Know
Have you ever opened an email and wondered why it contains one large image instead of a smooth combination of images and text? Well, the most likely reason is that the email was created to display the same across the most popular email clients. That should be easy, right? Of course it should be! Unfortunately, when it comes to the Internet, it never is.
Let’s dig into some technical background.
Reaping the Rewards of a Great Online Conversion Path
Like many women, I’m a big fan of shoes. And when I was recently checking out the new collection from Nine West, I was inspired to sign up for their rewards program. This isn’t something I would normally do, since those programs tend to inundate me with emails. But the fun, clean and inviting landing page led me to click through to the registration path. And the ease of that path, along with an unexpected bonus offering, made it a no-brainer.
Know Your Audience.
Shoe-loving women are a pretty easy target, as long as you speak their language. But no matter who your audience is, you need to know what gets their attention—and keeps it. For me, the attention-grabber on this landing page was a shoe covered in chocolate. Nine West has taken two things that most women love and made them into a Venus Flytrap of a landing page.
Wednesday, October 28, 2009 AT 9:00 am
View Comments |
Brooks Joins Tim Ash on WebmasterRadio.fm
Brooks Bell was a guest of host Tim Ash on this week’s Landing Page Optimization WebmasterRadio.fm show.
Brooks Bell of Brooks Bell Interactive joins Tim to discuss the politics and practicality of Split Testing Large Companies, including traffic sources, and precautions. Brooks also discusses the balancing of creativity with conversion.
Check out the show here, or hear it on WebmasterRadio.fm!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
3 Golden Rules to Building Successful Online Sweepstakes
Promotional websites usually contain a wide variety of activities that are aimed to engage and retain users. Among the most important of these is the sweepstakes – a feature that often exists as the main attraction to both the user and your client. As we know, the sweepstakes draws the user in with the possibility of winning a prize exclusive to the promotion. However, for the client, the sweeps is usually the metric by which they measure whether or not a site is successful. For these reasons, it is crucial to implement a sweepstakes that achieves the highest number of entries possible.
To do so, keep in mind a couple of important rules that will help you along the way: Read the rest of this post »
Monday, October 26, 2009 AT 12:08 pm
View Comments |
Prevailing Theme: Know Your Audience
Only three sessions into the Social Media Business Forum at the School of Education at North Carolina Central University in Durham North Carolina today and one topic has risen to the top every time: Know your audience.
Know your audience when selling.
Know your audience when creating content.
Know your audience when reacting to customers.
It all comes down to messaging and taking the time to understand who you are speaking to.
As I mentioned in my panel this morning, “Advertising on the Social Web: Can it Work”, it is possible to message to each prospect or customer in a unique way. A way in which messages and offers can increase in urgency after every exposure. A way in which interactions are no longer one person yelling to another but rather a conversation that spans across the entire prospects online experience.
After all, identifying your most profitable prospects and messaging to them appropriately is the key.
