5 Must-Read Optimization Posts for the Week of May 7

Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:

Marketing Land: How to Convince Your Management Team to Test and Optimize Your Website. Before you can launch a solid testing program, senior management needs to be on board. Here’s how to get the buy-in you need.

Kissmetrics: Help Your Website Sell More: 11 Overlooked Page Elements That Drive Online Sales. These product page tweaks can help you turn more visitors into customers.

SpyreStudios: 20 Fantastic Usability & Conversion Analysis Tools. Looking for the best optimization tools for your needs and budget? This little guide can help.

Adobe’s Digital Marketing Blog: The Freedom of Content Determination: 3 days at Click Summit. Learn 7 key takeaways from Click Summit, organized by Brooks Bell and held last week in New York City.

Wired: A/B Test Results: How IGN Makes Small Changes for Mass(ive) Effect. One of the gaming site’s changes resulted in a 31 percent increase in subscriptions. See their big wins and surprising losses.

Categories Weekly Must-Reads