5 Must-Read Optimization Posts for the Week of February 2


A major hurdle to effective personalization implementation is simply getting the data necessary to identify users and tailor experiences to their needs. While tag management system developers and other vendors race to develop solutions to the ubiquitous and confounding “unauthenticated user” dilemma, digital marketers can address the problem by encouraging users to share useful information […]

Careers in Testing & Optimization: February 3, 2015


As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]