5 Must-Read Optimization Posts for the Week of April 13

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Developing a meaningful, testable hypothesis can be difficult, but doing so is essential for generating results and insights test after test. Using a full range of data—from both quantitative and qualitative sources—can help. Read the rest: Creating excellent hypotheses with website analytics and user research. Here are four more A/B testing and conversion optimization articles […]

5 Must-Read Optimization Posts for the Week of April 6

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The best digital marketers are changing their organizations to directly confront the new challenges and opportunities of mobile shopping. Accomplishing this isn’t easy, but there are a few things any marketer can do to make the process easier. Read the rest: 5 strategies for mastering mobile optimization. Here are four more A/B testing and conversion […]

5 Must-Read Optimization Posts for the Week of March 30

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Shopping is a complex process, neurologically speaking. A recent study, for example, found that showing participants a desirable item and its price at the same time sparked activity in two parts of the brain—the medial prefrontal cortex, which is responsible for decision-making, and the insula, which processes pain—simultaneously. The experience caused shoppers to weigh the […]

Careers in Testing & Optimization: March 31, 2015

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As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]

5 Must-Read Optimization Posts for the Week of March 23

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One of the most powerful means of communication between a business and its customers is price. But research has found customers often develop a bias toward the cost of items as a result of brand reputation and other cues. For businesses looking to expand market share or solidify positions within the consumer consideration set, understanding […]