“Star of the Week” Spotlight: Sally Smith

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our Star is client manager, Sally Smith. Sally is a great resource for new team members and an awesome client […]

5 Must-Read Optimization Posts for the Week of September 8

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With an average of 67.9 percent of shoppers exiting a site after items have already been placed in shopping carts, abandonment represents a clear and compelling opportunity for ecommerce retailers. The two strategies for addressing this problem have been retargeted ads and follow-up emails. The pacing and content of these efforts, however, often fail to […]

“Star of the Week” Spotlight: Jayne Worth

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our Star is production designer Jayne Worth. As our in-house designer, Jayne works both on the client side and […]

Clickipedia: Scrum

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What it is: An agile software development framework that emphasizes flexibility and responsiveness to emerging project requirements. What it’s not: Agile development. Scrum is a framework that provides practical direction for applying the core methodologies outlined by agile. Why it matters: Scrum is one of the most popular ways to implement agile methodologies within an […]

5 Must-Read Optimization Posts for the Week of September 1

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Are you a left-brained, creative marketer focused on brand strategy? Or do you think of yourself as a quantitative, direct marketer skilled at increasing campaign performance in a measurable way? Whatever your answer, embracing testing can help make your efforts more effective—and bridge the gap to the other side of the marketing team as well. […]

“Star of the Week” Spolight: Alex Watson

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our Star is optimization engineer Alex Watson. As an awesome member of our dev team, Alex does a lot […]