We know that simply presenting data is rarely persuasive enough to convince decision makers. Instead, analysts must use their data to tell compelling, insightful stories. And visualization is one of the most effective methods for telling these stories. But visualizations can confuse and obscure results as well. That’s why it’s important to avoid these common […]
Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is optimization analyst Jeremy Jordan! This week, we celebrated the launch of a new internal knowledge base, […]
What you’ll get from this post: Five effective tactics popular among phishing scammers that can be reapplied to optimize your website.
Estimated reading time: 4 minutes, 10 seconds; approximately 835 words.
Baskin Robbins has 31 flavors of ice cream. Heinz advertises 57 “varieties.” Harrods department store boasts having “all things for all people.” Clearly, choice is a good thing. Except when is frustrating or confusing. Countless tests have shown that asking customers to make a selection from too many choices leads to decision paralysis, drop off, […]
What you’ll get from this post: An illustration of the importance of aligning goals and tactics.
Estimated reading time: 3 minutes; approximately 610 words.
Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is Bryan Prehodka, our Technical Project Manager! In addition to testing for our clients, we also have […]
What it is: Using data to provide individual consumers with relevant information according to their preferences. Today’s technology will allow a company to make a website or e-mail look different to different individuals. What it’s not: Unique content. Though personalized offers are tailored to each visitor or customer, they are not written for specific individuals. […]
According to Harvard Business Review, “data scientist” was the “sexiest Job of the 21st Century.” But for most analysts and data scientists, the reality remains fairly mundane—characterized more by pulling reports and cleaning data then uncovering insights and leading strategy. This, obviously, must change—and the solution is both technological and organizational. Read the rest: The […]
What you’ll get from this post: An important call to action for testing and optimization programs everywhere.
Estimated reading time: 2 minutes, 44 seconds; approximately 548 words.
Digital marketing is on the brink of a major transition. New technology, tactics, and strategies are dramatically changing the industry. And big changes bring big risk. But smart marketers will learn to manage this risk, instead of being risky. Read the rest: Reinvention requires risk. But risk doesn’t have to be risky. Join Us for […]