5 Must-Read Optimization Posts for the Week of April 7


Baskin Robbins has 31 flavors of ice cream. Heinz advertises 57 “varieties.” Harrods department store boasts having “all things for all people.” Clearly, choice is a good thing. Except when is frustrating or confusing. Countless tests have shown that asking customers to make a selection from too many choices leads to decision paralysis, drop off, […]

‘Star of the Week’ Spotlight: Bryan Prehodka

Brooks Bell Star of the Week

Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is UX designer, Bryan Prehodka, our Technical Project Manager! In addition to testing for our clients, we […]

Clickipedia: Personalization


What it is: Using data to provide individual consumers with relevant information according to their preferences. Today’s technology will allow a company to make a website or e-mail look different to different individuals. What it’s not: Unique content. Though personalized offers are tailored to each visitor or customer, they are not written for specific individuals. […]

5 Must-Read Optimization Posts for the Week of March 31


According to Harvard Business Review, “data scientist” was the “sexiest Job of the 21st Century.” But for most analysts and data scientists, the reality remains fairly mundane—characterized more by pulling reports and cleaning data then uncovering insights and leading strategy. This, obviously, must change—and the solution is both technological and organizational. Read the rest: The […]

5 Must-Read Optimization Posts for the Week of March 24


Digital marketing is on the brink of a major transition. New technology, tactics, and strategies are dramatically changing the industry. And big changes bring big risk. But smart marketers will learn to manage this risk, instead of being risky. Read the rest: Reinvention requires risk. But risk doesn’t have to be risky. Join Us for […]