5 Must-Read Optimization Posts for the Week of November 17


Technology has allowed marketers to engage with and manage the customer journey in new and unique ways. This expanded control over the purchase process should be empowering, but many CMOs report feeling overwhelmed. By focusing on the moment of engagement, however, it’s possible to manage the expanding set of possibilities and create targeted, effective strategies. […]

5 Must-Read Optimization Posts for the Week of November 10


Retailers acquire a lot of new customers during the holiday shopping season—and many, unfortunately, will never return. With a smart plan for nurturing these relationships into the New Year, however, it’s possible to turn one-time gift shoppers into loyal customers. Read the rest: Turn your holiday shoppers into long-term customers. Here are four more A/B testing and […]

5 Must-Read Optimization Posts for the Week of November 3


The unfortunate reality in most businesses is that winning products get the most attention and access to the most resources, leaving underperforming products without the support needed to recover or grow. This is a conservative strategy that’s hard to fault—unless businesses have the data and platforms to adjust promotion and placement dynamically based on consumer […]

“Star of the Week” Spotlight: Chad Pry

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our star is optimization engineer Chad Pry. As work has expanded thanks to the addition of several new clients, […]

5 Must-Read Optimization Posts for the Week of October 27


Though it’s been predicted for 60 years, truly personalized marketing remains a fantasy. In fact, marketers today are arguably more removed from consumers than ever—in spite of an ever-growing wealth of data. By using data to chase short-term goals and marginal improvements, marketing fallen into the “dark side of data.” By embracing long-term thinking and […]