Careers in Testing & Optimization: March 31, 2015

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As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]

5 Must-Read Optimization Posts for the Week of March 23

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One of the most powerful means of communication between a business and its customers is price. But research has found customers often develop a bias toward the cost of items as a result of brand reputation and other cues. For businesses looking to expand market share or solidify positions within the consumer consideration set, understanding […]

5 Must-Read Optimization Posts for the Week of March 16

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Thanks to data-connected smartphones, we rarely encounter questions that can’t be answered—no matter where we are or what time it is. That even includes formerly hard-to-answer questions like “what’s the name of this song?” or “what band is this?” Now, the popular music identification app Shazam is moving into retail with a service that may change […]

5 Must-Read Optimization Posts for the Week of March 9

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With the number of connected devices expanding weekly, the opportunities for marketers and retailers to reach consumers is growing beyond what is reasonably manageable. A new set of methods and techniques will be necessary to effectively communicate across multiple devices—and these strategies are already emerging from the experience of cutting edge businesses. Read the rest: […]

5 Must-Read Optimization Posts for the Week of March 2

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Building trust among customers is important—but data breaches don’t help. Managing ever-expanding databases of sensitive customer information has become a priority for the world’s biggest businesses, but these precautions are now necessary for organizations of all sizes. Read the rest: Value your customer data. Here are four more A/B testing and conversion optimization articles (plus […]