5 Must-Read Optimization Posts for the Week of October 27

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Though it’s been predicted for 60 years, truly personalized marketing remains a fantasy. In fact, marketers today are arguably more removed from consumers than ever—in spite of an ever-growing wealth of data. By using data to chase short-term goals and marginal improvements, marketing fallen into the “dark side of data.” By embracing long-term thinking and […]

“Star of the Week” Spotlight: Barbara Riccardi

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our Star is client coordinator, Barbara Riccardi. As we onboard new members of our client team, Barbara plays in […]

5 Must-Read Optimization Posts for the Week of October 20

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New research has found that as much as 60 percent of all purchase decisions are made before customers enter the sales funnel—calling the utility of the entire model, and traditional marketing strategy, into question. Marketers, especially digital marketers, today need to fight “funnel vision” and target their messages to other points in consumer decision journey. […]

5 Must-Read Optimization Posts for the Week of October 13

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Ideally, ecommerce site managers would be refining optimized designs for the holiday shopping season—confident knowing the new experiences had been verified through an active year of testing. Unfortunately, this is rarely the case. For those still racing to get an optimization plan together before Black Friday and Cyber Monday, aiming for huge performance improvements may […]

Careers in Testing and Optimization: October 13, 2014

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As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]