5 Must-Read Optimization Posts for the Week of January 19

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Mobile users, we all know, represent an increasingly important segment for all digital properties, from media companies to ecommerce sites. And there are few businesses online today that have not at least considered a mobile strategy. But as tablet and mobile use grows, an important question emerges: Is it time for a mobile-only strategy? Read […]

5 Must-Read Optimization Posts for the Week of January 12

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Showrooming has quickly emerged as a challenge to traditional retailers. Not only is the behavior distracting, it often results in customers making purchases online at different vendors. One solution for guiding this behavior may be coming from an unlikely source: A phone app. In fact Snapchat—the app that helped make self-destructing selfies famous—is helping bridge […]

Clickipedia: Showrooming

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What it is: A shopping behavior in which consumers price shop online after—or even while—visiting physical stores to see a product in person. Showroomers are typically searching for better deals or promotions online.  What its not: Webrooming, which describes a shopping behavior in which consumers browse online before buying in the store. Why it matters: […]

5 Must-Read Optimization Posts for the Week of January 5

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There’s an old saying about the cobbler’s children going barefoot and, despite being a bit of a cliché, it still reflects a common reality—sometimes we get so busy serving others we forget to help ourselves. Optimizely recognized this tendency and has committed to testing it’s own marketing in 2015. Some of the lessons they’ve learned […]

“Star of the Week” Spotlight: Beth LaRousse

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is client coordinator Beth LaRousse! Beth is responsible for the success of many of our clients and […]