10 Exceptional Posts From Our Partners—Because We’re Thankful for Being Part of Such an Excellent Industry

Happy Thanksgiving Greetings

From customer engagement to personalization, mobile optimization to storytelling with data, the testing and optimization industry has never been so exciting. This is a testament, in large part, to the amazing efforts of our many partners. Each one is working hard to expand the capabilities, scope, and adoption of testing methodologies, platforms, and practices. So, instead of […]

5 Must-Read Optimization Posts for the Week of December 15

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There’s a growing demand for a foolproof, universal solution to the increasingly important dilemma of omnichannel analytics. The problem, unfortunately, is that such a single solution will probably never arrive. Instead, digital marketers must develop tailored approaches that reflect the unique characteristics of the customer journey. Read the rest: There is no Golden Path toward […]

5 Must-Read Optimization Posts for the Week of December 8

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Ecommerce makes it easier than ever to shop widely and purchase promiscuously. Standing out in a memorable way is hard—but building customer loyalty is critical to reducing churn and improving lifetime value. Part of the challenge—and opportunity—is the “always on” behavior of connected customers. Read the rest: Theorizing the pursuit of loyalty in the age […]

“Star of the Week” Spotlight: Carissa Nickel

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our star is executive assistant and office manager Carissa Nickel! She is the brains behind all of the awesome team-building […]

5 Must-Read Optimization Posts for the Week of December 1

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This holiday shopping season has already seen a surge for ecommerce and especially mobile commerce sales. However, the path to these purchases—and the most appropriate method to attribute sales within each channel—is not so simple. This is especially true when the full business is considered—everything from advertising and marketing to merchandising and fulfillment. Read the […]