5 Must-Read Optimization Posts for the Week of October 20


New research has found that as much as 60 percent of all purchase decisions are made before customers enter the sales funnel—calling the utility of the entire model, and traditional marketing strategy, into question. Marketers, especially digital marketers, today need to fight “funnel vision” and target their messages to other points in consumer decision journey. […]

5 Must-Read Optimization Posts for the Week of October 13


Ideally, ecommerce site managers would be refining optimized designs for the holiday shopping season—confident knowing the new experiences had been verified through an active year of testing. Unfortunately, this is rarely the case. For those still racing to get an optimization plan together before Black Friday and Cyber Monday, aiming for huge performance improvements may […]

Careers in Testing and Optimization: October 13, 2014


As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]

5 Must-Read Optimization Posts for the Week of October 6


The fine-grained measurement common online is moving into physical retail this season—and market-research firm IDC reports $1.3 billion will be spent on analytics software capable of crunching the new data. One of the major advantages to this new emphasis is in sharing information between sales associates, individual stores, and ultimately, across channels. Read the rest: Analytics […]

“Star of the Week” Spotlight: Reid Bryant

reid star 2 edited 400X400

Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our Star is data scientist, Reid Bryant. As a super-knowledgable member of our team of analysts, Reid has offered […]