16 Favorite Reads From Our Partners—Thanks for a Terrific 2015!


Every year, our partners continue to impress us with their improved capabilities, scope, adoption of testing methodologies, platforms and practices. Each one is working hard to improve on customer engagement, personalization, mobile optimization, analytics and more. The testing, personalization and optimization space has never been so exciting. At Brooks Bell, we are forever thankful for […]

5 Must-Read Optimization Posts for the Week of November 9


Comparing two items of a different size may seem easy, but research has shown that consumers, generally, struggle with the task. More interesting, the labels and scales provided for comparison have a significant impact on preferences. While this may seem like a specific insight, it has implications for marketing messages in general. Read the rest: […]

5 Must-Read Optimization Posts for the Week of November 2


An emerging trend—and potentially the major focus for many businesses in 2016—is the importance of improving and optimizing customer experience. But what does “customer experience” really mean? Determining a clear definition is critical because without one it’s impossible to develop an effective strategy. Read the rest: What we talk about when we talk about customer […]