Every year, our partners continue to impress us with their improved capabilities, scope, adoption of testing methodologies, platforms and practices. Each one is working hard to improve on customer engagement, personalization, mobile optimization, analytics and more. The testing, personalization and optimization space has never been so exciting. At Brooks Bell, we are forever thankful for […]
What you’ll get from this post: 5 great test ideas perfectly suited for the holiday season—plus an outline of what you can learn from each test.
Estimated reading time: 5 minutes; approximately 1000 words.
What you’ll get from this post: An overview of one of the defining characteristics of top-performing experimentation programs and a way you can evaluate your own program.
Estimated reading time: Approximately 600 words; 3 minutes.
What you’ll get from this post: An explanation of three customer mentalities and how you can test messaging to improve their experience.
Estimated reading time: Approximately 550 words; 3 minutes.
What you’ll get from this post: An overview of two fundamentally different approaches to personalization that can help refine your own strategy and practice.
Estimated reading time: 3 minutes, 35 seconds; approximately 720 words.
What you’ll get from this post: Proven techniques for generating test ideas even after you’ve been testing for years.
Estimated reading time: 2 minutes, 35 seconds; approximately 525 words.
What you’ll get from this post: An overview of an interesting research study that could help you decide whether it’s better to promote price above product or product above price.
Estimated reading time: 2 minutes, 40 seconds; approximately 535 words.
There are lots of job openings in UX, testing and optimization this week, including open positions at Fanatics, American Express, DSW, TOMS, Keurig Green Mountain and TD Bank.
Comparing two items of a different size may seem easy, but research has shown that consumers, generally, struggle with the task. More interesting, the labels and scales provided for comparison have a significant impact on preferences. While this may seem like a specific insight, it has implications for marketing messages in general. Read the rest: […]
Lots of companies are hiring in testing, optimization and analytics this week! See open job positions at Disney Parks & Resorts, Macy’s, Brooks Bell, Edmonds.com, Levi Strauss & Co, Maurices, Crate & Barrel, Nordstrom and Neiman Marcus.
An emerging trend—and potentially the major focus for many businesses in 2016—is the importance of improving and optimizing customer experience. But what does “customer experience” really mean? Determining a clear definition is critical because without one it’s impossible to develop an effective strategy. Read the rest: What we talk about when we talk about customer […]
Job openings in testing and optimization this week include positions at Wyndham Worldwide, 1-800 Flowers, Brooks Bell, Draft Kings, Symantec, Sling TV and Quicken Loans.
Today, analysts are required to do much more than corral data and distribute reports. From strategy to presenting, data has been elevated to become a core driver of business growth, and those that work most closely with this data have had to expand their skills and competencies as a result. Storytelling, increasingly, is part of […]