10 Exceptional Posts From Our Partners—Because We’re Thankful for Being Part of Such an Excellent Industry

Happy Thanksgiving Greetings

From customer engagement to personalization, mobile optimization to storytelling with data, the testing and optimization industry has never been so exciting. This is a testament, in large part, to the amazing efforts of our many partners. Each one is working hard to expand the capabilities, scope, and adoption of testing methodologies, platforms, and practices. So, instead of […]

Careers in Testing & Optimization: November 25, 2014


As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]

5 Must-Read Optimization Posts for the Week of November 17


Technology has allowed marketers to engage with and manage the customer journey in new and unique ways. This expanded control over the purchase process should be empowering, but many CMOs report feeling overwhelmed. By focusing on the moment of engagement, however, it’s possible to manage the expanding set of possibilities and create targeted, effective strategies. […]

5 Must-Read Optimization Posts for the Week of November 10


Retailers acquire a lot of new customers during the holiday shopping season—and many, unfortunately, will never return. With a smart plan for nurturing these relationships into the New Year, however, it’s possible to turn one-time gift shoppers into loyal customers. Read the rest: Turn your holiday shoppers into long-term customers. Here are four more A/B testing and […]

5 Must-Read Optimization Posts for the Week of November 3


The unfortunate reality in most businesses is that winning products get the most attention and access to the most resources, leaving underperforming products without the support needed to recover or grow. This is a conservative strategy that’s hard to fault—unless businesses have the data and platforms to adjust promotion and placement dynamically based on consumer […]

“Star of the Week” Spotlight: Chad Pry

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our star is optimization engineer Chad Pry. As work has expanded thanks to the addition of several new clients, […]