5 Must-Read Optimization Posts for the Week of April 29

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If you want to gain loyal customers, it’s no longer enough to be better than your competitors. A new article by Harvard Business Review explains that customers don’t compare your service to that of other businesses in your industry—they compare it to all other businesses. So what does that mean for you? Build empathy, be […]

5 Must-Read Optimization Posts for the Week of April 22

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Despite your best efforts in testing, you may not achieve the outcome you want. But losing isn’t all bad, a new post on the Conversion Sciences blog explains. For example, a design change for branding reasons may negatively affect conversions, but it’s a good idea to measure the exact impact through testing. Read the post to see other ways […]

5 Must-Read Optimization Posts for the Week of April 4

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Interested in building a dynamite data science team? In First Round Review, Instacart’s data science VP explains when you should invest in talent (“Data science only matters if data drives action”), where the team should fall in your org structure, and how to build a data-driven culture. The post is aimed at startups, but any […]

16 Favorite Reads From Our Partners—Thanks for a Terrific 2015!


Every year, our partners continue to impress us with their improved capabilities, scope, adoption of testing methodologies, platforms and practices. Each one is working hard to improve on customer engagement, personalization, mobile optimization, analytics and more. The testing, personalization and optimization space has never been so exciting. At Brooks Bell, we are forever thankful for […]

5 Must-Read Optimization Posts for the Week of November 9

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Comparing two items of a different size may seem easy, but research has shown that consumers, generally, struggle with the task. More interesting, the labels and scales provided for comparison have a significant impact on preferences. While this may seem like a specific insight, it has implications for marketing messages in general. Read the rest: […]