Clickipedia: Conversion Rate Optimization (CRO)


What it is: The method of creating an online experience with the goal of increasing the conversion rate. What it’s not: Search Engine Optimization or Pay Per Click marketing. CRO focuses on the traffic a site is already getting, and converting those visitors. Why it matters: A test-focused approach to conversion optimization involves data collection […]

5 Must-Read Optimization Posts for the Week of September 15


An ever-expanding body of data makes it clear: For businesses, testing isn’t optional; it’s a competitive advantage essential for growth. So why aren’t more companies investing in testing and optimization programs? The answer is simple: Testing is hard. But by working to enact these seven initiatives, managers can grow their testing programs while increasing its […]

“Star of the Week” Spotlight: Sally Smith

sally star sep 5

Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our Star is client manager, Sally Smith. Sally is a great resource for new team members and an awesome client […]

5 Must-Read Optimization Posts for the Week of September 8


With an average of 67.9 percent of shoppers exiting a site after items have already been placed in shopping carts, abandonment represents a clear and compelling opportunity for ecommerce retailers. The two strategies for addressing this problem have been retargeted ads and follow-up emails. The pacing and content of these efforts, however, often fail to […]