5 Must-Read Optimization Posts for the Week of April 27

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Data and analytics represent the biggest opportunity for innovative businesses to create a competitive advantage in the challenging environments of most industries. The key to success, according to a new report from MIT Sloan Management Review and SAS is acquiring or developing high-quality analytics talent. Read the rest: Analytics talent is driving competitive advantage at […]

“Star of the Week” Spotlight: Josh St. John

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is senior director of client experience, Josh St. John! Always there to offer a pleasant “Hello!” Josh makes […]

5 Must-Read Optimization Posts for the Week of April 20

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The most innovative, competitive businesses have embraced data as a basic tool for decision-making. And this enables the optimization of the most important elements of the customer experience and sustainable growth of the business. What have these businesses figured out that others haven’t? These five characteristics are a start. Read the rest: 5 characteristics of […]

Clickipedia: Quantitative Research

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What it is: A study that uses a systematic analysis of data to test a hypothesis. What it’s not: Qualitative research, which is a methodology that uses words, images, or objects to identify and understand motivations, relationships, patterns, and interactions. Why it matters: Quantitative research methods allow for broad analysis of large data sets through the use of […]

“Star of the Week” Spotlight: Molly Bruckman

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is optimization analyst Molly Bruckman! She is an awesome member of our team, truly lives our core […]

5 Must-Read Optimization Posts for the Week of April 13

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Developing a meaningful, testable hypothesis can be difficult, but doing so is essential for generating results and insights test after test. Using a full range of data—from both quantitative and qualitative sources—can help. Read the rest: Creating excellent hypotheses with website analytics and user research. Here are four more A/B testing and conversion optimization articles […]