5 Must-Read Optimization Posts for the Week of May 18


The promise of personalization—an ability to create unique, tailored experiences based on the needs and preferences of each user—is compelling. And, as a result, many businesses are clamoring for a solution that allows them to execute personalization strategies easily. But even with advanced personalization tools, there’s the seemingly insurmountable hurdle of creating the content to […]

Clickipedia: Cluster Analysis


What it is: An algorithmic technique, also known as “clustering,” used to organize large, diverse groups into subsets of smaller, more similar groups. What it’s not: Basic segmentation where the analyst arbitrarily decides to focus on one or two defining variables to divide the population into groups of users. Why it matters: Cluster analysis allows you […]

5 Must-Read Optimization Posts for the Week of April 27


When it comes to testing and optimization, it’s fun to share best practices and important to think deeply about strategy. But sometimes, what we need is a really detailed explanation of a complex and important concept—something that is too easy to ignore. One great example: If you haven’t modeled your churn rate (or customer lifetime […]

“Star of the Week” Spotlight: Meredith Albertson


Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is VP of strategic partnerships, Meredith Albertson! Though Click Summit ended a week ago, Meredith’s hard work […]

5 Must-Read Optimization Posts for the Week of April 27


Data and analytics represent the biggest opportunity for innovative businesses to create a competitive advantage in the challenging environments of most industries. The key to success, according to a new report from MIT Sloan Management Review and SAS is acquiring or developing high-quality analytics talent. Read the rest: Analytics talent is driving competitive advantage at […]