5 Must-Read Optimization Posts for the Week of April 20


The most innovative, competitive businesses have embraced data as a basic tool for decision-making. And this enables the optimization of the most important elements of the customer experience and sustainable growth of the business. What have these businesses figured out that others haven’t? These five characteristics are a start. Read the rest: 5 characteristics of […]

Clickipedia: Quantitative Research


What it is: A study that uses a systematic analysis of data to test a hypothesis. What it’s not: Qualitative research, which is a methodology that uses words, images, or objects to identify and understand motivations, relationships, patterns, and interactions. Why it matters: Quantitative research methods allow for broad analysis of large data sets through the use of […]

“Star of the Week” Spotlight: Molly Bruckman


Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is optimization analyst Molly Bruckman! She is an awesome member of our team, truly lives our core […]

5 Must-Read Optimization Posts for the Week of April 13


Developing a meaningful, testable hypothesis can be difficult, but doing so is essential for generating results and insights test after test. Using a full range of data—from both quantitative and qualitative sources—can help. Read the rest: Creating excellent hypotheses with website analytics and user research. Here are four more A/B testing and conversion optimization articles […]

5 Must-Read Optimization Posts for the Week of April 6


The best digital marketers are changing their organizations to directly confront the new challenges and opportunities of mobile shopping. Accomplishing this isn’t easy, but there are a few things any marketer can do to make the process easier. Read the rest: 5 strategies for mastering mobile optimization. Here are four more A/B testing and conversion […]