5 Must-Read Optimization Posts for the Week of February 23

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Design is a creative endeavor, but that doesn’t mean it can’t benefit from a rigorous, systematic approach. This is especially true in testing programs that may be growing rapidly, onboarding new designers frequently, or recruiting resources from departments that may not be immediately familiar with the brand, product, or funnel. One solution is developing a […]

5 Must-Read Optimization Posts for the Week of February 2

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A major hurdle to effective personalization implementation is simply getting the data necessary to identify users and tailor experiences to their needs. While tag management system developers and other vendors race to develop solutions to the ubiquitous and confounding “unauthenticated user” dilemma, digital marketers can address the problem by encouraging users to share useful information […]