5 Must-Read Optimization Posts for the Week of March 23

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One of the most powerful means of communication between a business and its customers is price. But research has found customers often develop a bias toward the cost of items as a result of brand reputation and other cues. For businesses looking to expand market share or solidify positions within the consumer consideration set, understanding […]

5 Must-Read Optimization Posts for the Week of March 16

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Thanks to data-connected smartphones, we rarely encounter questions that can’t be answered—no matter where we are or what time it is. That even includes formerly hard-to-answer questions like “what’s the name of this song?” or “what band is this?” Now, the popular music identification app Shazam is moving into retail with a service that may change […]

5 Must-Read Optimization Posts for the Week of March 9

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With the number of connected devices expanding weekly, the opportunities for marketers and retailers to reach consumers is growing beyond what is reasonably manageable. A new set of methods and techniques will be necessary to effectively communicate across multiple devices—and these strategies are already emerging from the experience of cutting edge businesses. Read the rest: […]

5 Must-Read Optimization Posts for the Week of March 2

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Building trust among customers is important—but data breaches don’t help. Managing ever-expanding databases of sensitive customer information has become a priority for the world’s biggest businesses, but these precautions are now necessary for organizations of all sizes. Read the rest: Value your customer data. Here are four more A/B testing and conversion optimization articles (plus […]