Careers in Testing & Optimization: June 30, 2015

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As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]

Clickipedia: Phablet

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What it is: A class of mobile devices designed to straddle the functions of smartphone and tablet, combining characteristic features of both. What its not: A tablet or a smartphone. Though a phablet shares some characteristics with both, it remains distinct from either. Why it matters: When developing mobile, tablet, or responsive designs, it’s important to consider the […]

“Star of the Week” Spotlight: Dave Rose

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is optimization analyst Dave Rose! Dave continually adds so much value to our client relationships. Congratulations Dave! […]

Clickipedia: Swim Lanes

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What it is: The parsing of channels or traffic segments to ensure clean, collision-free testing. For large companies, distributed testing teams, or multi-funnel websites, swim lanes help organize optimization efforts and enable concurrent testing. What its not: An organization or functional silo, which describes the distinct separation of responsibilities between groups and teams in an […]

5 Must-Read Optimization Posts for the Week of June 8

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When Netflix wanted to redesign its desktop site to encourage deeper engagement, it began by collecting information. Through more than 15 million email surveys and 1,500 interviews the company built a huge database of insights into what their customers said they wanted. When this research was followed with testing, however, Netflix discovered what people say […]

“Star of the Week” Spotlight: Taylor Wilson

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is senior optimization analyst Taylor Wilson! We’ve recently established a Passion Committee, which is responsible for bolstering passion […]