5 Must-Read Optimization Posts for the Week of May 23

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When it comes to the decision-making process for mobile customers, perhaps the most important factor is time—that is, how much of it they have. In a recent article for Think with Google, Duke psychology and behavioral economics professor Dan Ariely explains that time pressure—when “our need for time exceeds the amount of time currently available to […]

5 Must-Read Optimization Posts for the Week of May 16

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Some designers talk about the need to “dumb down” an experience, but your users are smart than you think, says Rovert Hoekman Jr. in Fast Company’s Co.Design. A core component of smart design is human psychology. Ignore this and your app or site will ultimately suffer. He outlines 14 truths about customers that everyone should keep […]

5 Must-Read Optimization Posts for the Week of May 13

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What happens when humans, not an algorithm, decide what news headlines some 167 million readers see? In a series of recent articles, Gizmodo explores Facebook’s profoundly influential role in shaping the stories that are read, discussed, and shared online. Facebook says that trending topics are chosen by an algorithm; a former Facebook employee says they routinely […]

5 Must-Read Optimization Posts for the Week of May 2

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Creativity and psychology used to be marketers’ go-to disciplines for understanding customers. Nowadays, they rely on data and algorithms. In a new post on the Adobe Digital Marketing blog, Doug Mumford makes the case that merging the best of these two worlds is the ideal way to connect with customers and make sales. Method marketing, […]

5 Must-Read Optimization Posts for the Week of April 29

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If you want to gain loyal customers, it’s no longer enough to be better than your competitors. A new article by Harvard Business Review explains that customers don’t compare your service to that of other businesses in your industry—they compare it to all other businesses. So what does that mean for you? Build empathy, be […]

5 Must-Read Optimization Posts for the Week of April 22

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Despite your best efforts in testing, you may not achieve the outcome you want. But losing isn’t all bad, a new post on the Conversion Sciences blog explains. For example, a design change for branding reasons may negatively affect conversions, but it’s a good idea to measure the exact impact through testing. Read the post to see other ways […]

5 Must-Read Optimization Posts for the Week of April 4

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Interested in building a dynamite data science team? In First Round Review, Instacart’s data science VP explains when you should invest in talent (“Data science only matters if data drives action”), where the team should fall in your org structure, and how to build a data-driven culture. The post is aimed at startups, but any […]

16 Favorite Reads From Our Partners—Thanks for a Terrific 2015!

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Every year, our partners continue to impress us with their improved capabilities, scope, adoption of testing methodologies, platforms and practices. Each one is working hard to improve on customer engagement, personalization, mobile optimization, analytics and more. The testing, personalization and optimization space has never been so exciting. At Brooks Bell, we are forever thankful for […]

5 Must-Read Optimization Posts for the Week of November 9

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Comparing two items of a different size may seem easy, but research has shown that consumers, generally, struggle with the task. More interesting, the labels and scales provided for comparison have a significant impact on preferences. While this may seem like a specific insight, it has implications for marketing messages in general. Read the rest: […]