If there were any doubts that digital commerce was an important business driver, the 2016 holiday shopping season put them to an end. Not only did Cyber Monday outshine Black Friday as the single largest shopping day of the year, with total revenues exceeding $3.45 billion, according to Internet Retailer, online sales in general beat […]
We interviewed the Brooks Bell team to find out their top experimentation and optimization learnings and predictions for 2017.
Comparing two items of a different size may seem easy, but research has shown that consumers, generally, struggle with the task. More interesting, the labels and scales provided for comparison have a significant impact on preferences. While this may seem like a specific insight, it has implications for marketing messages in general. Read the rest: […]
What you’ll get from this post: 5 great test ideas perfectly suited for the holiday season—plus an outline of what you can learn from each test.
Estimated reading time: 5 minutes; approximately 1000 words.
An emerging trend—and potentially the major focus for many businesses in 2016—is the importance of improving and optimizing customer experience. But what does “customer experience” really mean? Determining a clear definition is critical because without one it’s impossible to develop an effective strategy. Read the rest: What we talk about when we talk about customer […]
Today, analysts are required to do much more than corral data and distribute reports. From strategy to presenting, data has been elevated to become a core driver of business growth, and those that work most closely with this data have had to expand their skills and competencies as a result. Storytelling, increasingly, is part of […]
What you’ll get from this post: An explanation of three customer mentalities and how you can test messaging to improve their experience.
Estimated reading time: Approximately 550 words; 3 minutes.
The holiday shopping season is right around the corner. Ideally, retailers have been working through the last few months—if not the last year—to improve and optimize their sites for this important high-volume period. But in case you find yourself behind schedule, know it’s not too late. Read the rest: The procrastinator’s guide to winning holiday […]
What you’ll get from this post: An overview of two fundamentally different approaches to personalization that can help refine your own strategy and practice.
Estimated reading time: 3 minutes, 35 seconds; approximately 720 words.
The proportion of ecommerce traffic coming from mobile devices is growing at a dizzying rate. At the same time, mobile apps only account for 30 percent of retail purchases. As retailers scramble to capture a greater share of “mobile moments” a new focus on the nature, purpose, and functionality of apps has emerged. Read the […]