5 Must-Read Optimization Posts for the Week of November 9

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Comparing two items of a different size may seem easy, but research has shown that consumers, generally, struggle with the task. More interesting, the labels and scales provided for comparison have a significant impact on preferences. While this may seem like a specific insight, it has implications for marketing messages in general. Read the rest: […]

5 Must-Read Optimization Posts for the Week of November 2

An emerging trend—and potentially the major focus for many businesses in 2016—is the importance of improving and optimizing customer experience. But what does “customer experience” really mean? Determining a clear definition is critical because without one it’s impossible to develop an effective strategy. Read the rest: What we talk about when we talk about customer […]

5 Must-Read Optimization Posts for the Week of October 19

The holiday shopping season is right around the corner. Ideally, retailers have been working through the last few months—if not the last year—to improve and optimize their sites for this important high-volume period. But in case you find yourself behind schedule, know it’s not too late. Read the rest: The procrastinator’s guide to winning holiday […]