Topics, Trends and Techniques from Brooks Bell Interactive
Posts authored by: Gregory Ng
How DIRECTV’s Triggered Email Hurt More Than It Helped
Triggered email campaigns are a great way to stay top of mind with customers/subscribers. They are relatively hands free after implementation (aside from necessary testing and optimization that should take place) and can be quite successful. But the trigger email I received from DIRECTV last week did more harm than good.
Let me first start off by saying I love DIRECTV. They are a brand that I am very passionate about. This is partially why I will be so harsh on them right now. Here’s the story:
A couple of days ago I decided to rent the movie The Book of Eli through the DIRECTV Cinema feature. I had seen the movie in the theatre and it’s brilliantly shot and I wanted to watch it with my sister who is an ordained minister… anyway, the point is, it was the type of moment where you speak highly of a movie and you can’t wait to watch it with someone so they can hopefully share in your excitement.
4 Ways the A-Team Can Help Your Marketing Programs
Is your marketing program losing steam? Is it underperforming? You may not think its a major problem for you right now but if you settle for mediocre results it will be. You need to jumpstart your program and get results quickly. And that can sometimes be done with a simple change to the way you write your headlines. If you are stuck with stale headlines, I’m here to tell you you need to go and watch the A-Team.
The A-Team? Seriously? How does the A-Team relate to writing successful headlines? Well first, let’s not ignore the fact that the A-Team can solve any problems. Remember the intro? “If you have a problem, if no one else can help, and if you can find them, maybe you can hire… The A-Team.” Read the rest of this post »
Raleigh, NC: An Intro Guide for Click Summit Attendees
Today we are excited to be welcoming attendees from all over the country and Canada to our city for Click Summit 2010. We are proud to be hosting the first Click Summit right here in the city we love to live in, work in, and play in. So for those who are visiting Raleigh for the first time, here are a few videos from Raleigh Tourism to give you a taste of our home. Read the rest of this post »
10 Things LOST Can Teach You About Email Marketing
I am a fan of the television series LOST. And with the series coming to an end this weekend it is a great time to reflect on all the things LOST has shown us and taught us. You may be thinking I’m talking about subjects like destiny, redemption, and faith but did you know that LOST can teach you everything you need to know about email marketing? Follow these teachings and you will be bigger than an Oceanic settlement check.
VIDEO: How We Get “Unstuck” Creatively
We interviewed members of the creative team and asked them, “How do you get “unstuck” creatively.
How do you get “unstuck” creatively?
Tell us in the comments. We’ll pick our favorite (ok it will be randomly drawn) and the winner will get a $15 iTunes Gift Card! Winner will be drawn Tuesday, February 23rd, 2010.
Thursday, February 18, 2010 AT 12:50 pm
View Comments |
