Topics, Trends and Techniques from Brooks Bell Interactive
Posts authored by: Sonja Foust
Home-Grown Keep in Touch Program
A while back, I read a book by Tim Templeton called The Referral of a Lifetime. The book is basically a story about how referrals are your best resource in any kind of business you run, or venture you take on, and it gave some ideas on keeping in touch. One of the ideas in the book was a regimented Keep In Touch program. After reading the book, I scoured teh internetz for a ready-made Keep In Touch program, and didn’t find one.
So I did what any resourceful internet-age efficiency whore would do: I made my own.
5 Marketing Words You Should Never Use Again
E-mail Blast
If you’re doing your subscription/contact list right, it’s completely opt-in and easy to unsubscribe, as well as segmented. You’re not “blasting” an e-mail to a bunch of people who don’t care about your stuff. You’re sending relevant, useful emails to the specific segments of your list who need them.
Viral
When you are producing a game, video, or other thing that you hope will become “viral” eventually, it’s still too early to call it “viral.” By its very definition, something viral has already spread.
Web 2.0
Yeah, I get that you think this idea is still pretty cutting edge, or maybe you’re not quite sure what it means yet, but it’s played out now. It used to refer to a brand new way of thinking about interacting on the web, but it’s not a brand new way anymore, and everyone’s doing it. So skip calling it “Web 2.0.” No one will be impressed.
See Brooks!
Brooks Bell, Founder and President of Brooks Bell Interactive, will be speaking at several places, coming up in the near future. Here’s some more info:
Conversion Conference, San Francisco
August 19, 2010, 10:45 a.m.
“Getting Started with Split Testing”
Simple split testing is a powerful tool when used properly and should be the starting point for all landing page testing programs. Understand when split testing is appropriate, how to design your testing strategy, and what elements to test in this informative session. See real life examples of split testing producing powerful results.
Conversion Conference, Washington, DC
October 4, 2010, 10:15 a.m.
“The Power of Split Testing”
Triangle Interactive Marketing Association (TIMA) Lunch and Learn, Marbles Museum, Raleigh, NC
October 13, 2010, 11:30 a.m.
“Testing, 1, 2, 3: Getting Your Split Testing Plan Off the Ground and Running”
Triangle Interactive Marketing Association (TIMA) Lunch and Learn, Hotel Indigo, Raleigh, NC
December 8, 2010, 11:30 a.m.
Panel moderator: “Interactive Marketing in 2011 and Beyond”
Hope to see you at one of these events!
Writing for Non-Writers
A slightly panicked coworker told me once, “I’m not a writer!” He was working on an article for our company newsletter and was a little worried, I think. Maybe you’ve been in the same situation, too. If you’re a designer or a project manager in a position where writing isn’t front and center, having to write an article or contribute to a white paper can be scary!
So, first, a little pep-talk: Everyone is a writer! Yes, even you. Think about it. Do you write emails? Letters? A journal? Notes to yourself? Chances are, you write at least one of those things, and you pretty much can’t get away with not writing if you are in the corporate world. So, yes, you are a writer.
If you’re feeling a little nervous about your writing chops, though, let me give you a few tips:
Webinar– Testing, 1, 2, 3: Getting Your Split Testing Plan Off the Ground and Running
If you missed Brooks’ webinar last week, here it is!
