Analytics

Is Personalization a Net Positive?

Solo man at the top of a mountain

“A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa,” Mark Zuckerberg once said. There was some gray in that statement. His use of “may” implies that. Unfortunately, when it comes to the execution of that vision, computers operate in a very binary […]

Mobile Commerce: Should Revenue Really Be Your Metric?

young woman on phone

This is an interesting time for mobile commerce. It wasn’t too long ago that mobile was used mainly for texting, checking email, and getting directions. The thought of using your phone for research or a transaction was a bit absurd… kind of like the idea of a driverless car. Nowadays, mobile accounts for about half […]