Click Summit

Why Your Sales Funnel is Failing You

It’s time to officially put the idea of a sales funnel out to pasture. It’s an idea reassuring in its consistency and logic: At the top of the funnel, many people (most of whom will never be your customers), become aware of your product. As time passes, their awareness increases through repeated exposure to your […]

The Treadmill Effect

DATA-DRIVEN CMO is an ongoing series on the Brooks Bell Blog that focuses on topics for the modern day data-driven CMO. I’m a runner who loathes treadmills. Running on the open road is the best feeling in the world to me! But my dislike for treadmills is more than just the tedium or the lack of […]

Top 5 Reasons to Attend Click Summit 2013

We’ve already hosted three successful Click Summit events and we’re laying down the final touches for our fourth—and best yet. Each year, Click expands on forward-thinking topics on optimization in a unique “conversation” format, so attendees can walk away with real, actionable takeaways and lasting relationships. Learn how it can help you evolve your conversion […]