In the retail universe, it’s never too early to start thinking about planning for holiday. Most traditional retailers experience trends in terms of 1) ‘Holiday’, a time when sales peak at the end of the year and 2) ‘Non-Holiday’, when aside from promotional impacts, sales are generally lower and more consistent throughout the year.
I am a self-proclaimed behavioral sciences fangirl. Every time I read Ariely or Cialdini, my mind fills with prospective experiments. As the lead of our experimentation strategy, I am always looking for ways to further incorporate behavioral science principles into our culture.
If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough.
As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations struggle to get over. To know where to start your optimization strategy, you need to know the areas in […]
Here’s a question I bet you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization strategy before, the opportunities feel endless. It’s an exciting time. You and your team are full of ideas to increase […]
If there were any doubts that digital commerce was an important business driver, the 2016 holiday shopping season put them to an end. Not only did Cyber Monday outshine Black Friday as the single largest shopping day of the year, with total revenues exceeding $3.45 billion, according to Internet Retailer, online sales in general beat […]
We interviewed the Brooks Bell team to find out their top experimentation and optimization learnings and predictions for 2017.
Everyone loves a winning test, especially when it provides a significant increase in revenue and unique insight into user behavior. Coming up with ideas for tests that produce such amazing results—week after week, quarter after quarter—however, is a challenge. Utilizing a standard methodology for ideation helps enforce consistency in test strategies over time, but […]
The holiday season can reward you with many first-time visitors interested in buying that perfect gift for someone special or just a holiday treat for themselves. While this group of shoppers can represent a significant boost to your bottom line during the holidays, their true revenue potential is in their long-term loyalty and repeat purchase […]
The holiday peak season is packed with unpredictable twists and turns that can lead to panicked moments and high-pressure decisions that will have a major impact on your peak-season sales. Even the most detailed holiday marketing plans won’t cover those annual surprise shifts in consumer behavior that lead sales to boost or blunder in their […]