Weekly Must-Reads

5 Must-Read Optimization Posts for November

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Check out 5 must-read conversion optimization articles (plus one from Brooks Bell) that you might have missed this month: Optimizely Online Shopping Trends – Europe 2016. Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers […]

5 Must-Read Optimization Posts for the Week of August 19

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As mobile commerce continues to rise in popularity, marketers continue to try to crack the conversion code. How can you make the journey from browsing to checkout as seamless as possible? A recent Business2Community post examines three important features of highly optimized mobile sites. Quick tip: Include a checkout progress indicator. Continue reading: Mobile conversion […]

5 Must-Read Optimization Posts for the Week of August 12

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How does a fashion retailer unite online and offline experiences? Or strike a balance between creating an online customer experience unique to the company and increasing sales through third-party websites like Amazon? In an interview published on Qubit’s blog, the head of ecommerce at Joe Browns talks about ecommerce strategy, personalization, and boosting growth in […]

5 Must-Read Optimization Posts for the Week of August 5

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When growing your business, how do you find the right customer acquisition channel without overspending or investing in the wrong opportunities? That’s the question answered in a recent post on Optimizely’s blog. In an interview, the CMO of 99designs discusses reducing customer acquisition costs and optimizing customer acquisition through A/B testing. Read the post: how […]

5 Must-Read Optimization Posts for the Week of July 29

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Marketers should be more sophisticated in understanding the nuances of the customer journey, according to a recent post on Monetate’s blog. The company’s research shows that less than half of all purchases happen within the first hour of a shopper’s browsing session—and 16 percent happen about one day after a shopper first visited a site. The takeaway? Think about helping […]

5 Must-Read Optimization Posts for the Week of July 22

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To make your product more successful, make your target audience the heroes of your story. That’s the message of writer and consultant Donna Lichaw, who was recently interviewed in Content Science Review. “Customers don’t really care about your brand’s story; they only care about their own story and their problems,” she said. “You have to […]

5 Must-Read Optimization Posts for the Week of July 15

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Personalization is currently a hot topic in ecommerce—perhaps the hottest. But with all the talk about tactics and trends (not to mention all the money spent implementing personalization programs), companies are still in the beginning stages of figuring out how to get it right. A recent post on ConversionXL’s blog explores how to create a […]

5 Must-Read Optimization Posts for the Week of July 8

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“Ignore desktop at your own peril.” In a recent post on Monetate’s blog, Leo Strupczewski shares highlights from the company’s recent ecommerce report. Among their findings: desktop revenue is increasing as more non-converting traffic goes to tablets and smartphones (cross-reference with our recent post, “Mobile commerce: Should revenue really be your metric?”) and conversions on […]

5 Must-Read Optimization Posts for the Week of July 1

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User experience (UX) and customer experience (CX): What’s the difference? Is there a difference? According to The Next Web, there is indeed—and the difference matters a great deal. CX has a larger scope, as it encompasses the customer’s interaction with all channels of the brand. Read the post: Customer Experience vs User Experience: Why the […]