Clickipedia: Key Performance Indicators

What they are: Measurements that help you compare your business’ current performance to its strategic goals.

Why they matter: KPIs can simplify your web analytics data and allow you to quickly find and target areas with the greatest need for optimization.

What they’re not: The same for all businesses. What works for Company A may not be important for Company B.

Examples of KPIs:

Average order value

Conversion rate

Percentage of returning visitors

Click-through rate

This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.

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