Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:

Occam’s Razor: Excellent analytics tip #21: Convert complex data into simple logical stories. You have the numbers—now how do you communicate the key points?

Crazy Egg: 5 conversion experts review a Gibson guitar PPC landing page. Some like the great product images; others suggest testing pricing and calls-to-action.

Get Elastic: Excuse me: When is it OK to interrupt with pop-ups? Here’s what not to do when it comes to online pop-ups.

Wider Funnel: Why your conversion rate doesn’t matter (AKA conversion rates are relative). Conversion rates don’t matter too much, one marketer says. Here’s why.

HubSpot: 10 clever website error messages from creative companies. These companies use humorous language and unique concepts for their 404 pages.

Quote of the Week: “CMOs today are better poised than ever not only to retain their roles, but to deliver broad, sustainable business impact. CMOs who capitalize on big data will reap big rewards, both personally and professionally.” –Wilson Raj in CMO.com

Have you read any useful posts this week about A/B testing or online conversion? Share them in the comments below.