5 Must-Read Optimization Posts for the Week of October 15POSTED ON 19 October 2012 BY
Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:
Adobe Digital Marketing Blog. Party like it’s 1999? — Mobile optimization. Now that you’ve created a bunch of sites and apps for your brand, how do you optimize them? Here are step-by-step instructions.
Conversion Love. [Infographic] Acquire more customers and users in 7 simple steps. From determining the page objective to implementing a test, this detailed infographic will help you increase conversions on your site.
Occam’s Razor: Global multichannel consumer behavior (research/purchase) analysis. Avinash Kaushik explains the ins and outs of Consumer Barometer, which provides free qualitative research to help companies build smarter digital strategies.
Unbounce. Why explainer videos increase conversion rates by 20%. Data suggests that so-called explainer videos are great at keeping prospects’ attention, leading to increased conversions.
The YouMoz Blog. How I split test wine, roses, and pastry! An SEOMoz member applies A/B testing concepts to food and flora.
Quote of the Week:
"Don’t ask, 'What should we test?' Instead ask, 'What do we want to learn about our visitors?' This seemingly benign change in wording will transform your entire testing program." –Lance Jones in Topping Two Percent
Have you read any useful posts this week about A/B testing or online conversion? Share them in the comments below.
Brooks Bell is the industry's leading online conversion firm. We help large online retailers and subscriber-supported companies maximize their online sales funnel by testing and optimizing all points in the conversion path.