5 Must-Read Optimization Posts for the Week of October 29POSTED ON 2 November 2012 BY
Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:
Adobe Digital Marketing Blog. Optimizing for the undecided voter. During the presidential election, campaign strategists focus their efforts on a few battleground states. Learn how marketers can apply this principle to conversion optimization.
adNuance blog: Growing pains – lessons from people who grew LinkedIn, Dropbox and LivingSocial. Speakers at the Growth Hacker conference shared wisdom about vanity metrics, A/B testing, growth strategies and more.
Visual Website Optimizer: The dummies’ guide to increasing conversions using email (re)marketing. Email remarketing — when done right — can increase revenue and push you ahead of the competition.
Google Analytics blog. Re-imagining Google Analytics to support the versatile usage patterns of today’s users. Google has announced the beta launch of Universal Analytics, which allows businesses to integrate their own data with Google Analytics to get a more comprehensive picture of their marketing funnels.
Which Test Won? Did a 7-day or 30-day free trial offer on Hubspot’s homepage increase trial sign-ups? Hubspot’s 30-day free trial offer increased signups by 110 percent.
Quote of the Week: "Data scientists are part artist and part engineer. They need a toolbox of techniques, skills, processes and abilities from which to construct novel solutions. And they need the ability to create a user interface that turns their abstract finding into something that the users of the system can understand." -Mark Whitehorn in The Register
Have you read any useful posts this week about A/B testing or online conversion? Share them in the comments below.
Brooks Bell is the industry's leading online conversion firm. We help large online retailers and subscriber-supported companies maximize their online sales funnel by testing and optimizing all points in the conversion path.