5 Must-Read Optimization Posts for the Week of September 17POSTED ON 21 September 2012 BY
Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:
Search Engine Watch: 8 tips to optimize for mobile searchers across multiple screens and devices. From testing keywords to creating a mobile-optimized landing page, here are eight ways to help ensure higher conversions for your mobile content.
Random Observations: A/B testing vs MAB algorithms - it's complicated. Multi-armed bandit techniques are superior to A/B testing, right? Not so fast, says Ben Tilly.
Crazy Egg: 13 experts on the single best piece of advice for improving conversion. “In copy, truth is everything.” “Landing pages don’t make sales. The story makes the sale.” Get more conversion insight from various testing experts.
Neuromarketing: Blog headline writing lessons from mega-traffic sites. How can you write headlines that are irresistible to both humans and search engines? Here some examples from the biggest news sites.
Kissmetrics: 10 ways to increase the ROI of your thank you page. The often-overlooked thank you page has huge potential for engaging visitors. Here are 10 ideas to help you increase your sales, build brand awareness and gather market research.
Quote of the Week: “Analytics isn’t about compiling numbers. That’s called reporting and it can be automated (or assigned to interns). Real analytics involve insight. Analysts need to understand not only what is happening but why it’s happening and what we should do about it.” -Ryan Jones in Outspoken Media
Have you read any useful posts this week about A/B testing or online conversion? Share them in the comments below.
Brooks Bell is the industry's leading online conversion firm. We help large online retailers and subscriber-supported companies maximize their online sales funnel by testing and optimizing all points in the conversion path.