Clickipedia: PersonaPOSTED ON 23 October 2012 BY
What it is: The in-depth description of a hypothetical person.
Why it matters: Personas can help you understand and communicate more effectively with the type of visitors you are targeting.
How to use it: By creating a background story that includes interests, typical behaviors or current situations (like relationship status or financial security), you can more effectively target your customers with messaging that resonates with them. This can lead to higher conversion rates and increased revenue.
Brooks Bell is the industry's leading online conversion firm. We help large online retailers and subscriber-supported companies maximize their online sales funnel by testing and optimizing all points in the conversion path.