Clickipedia: Sample Size
POSTED ON 15 April 2013 BY Jamie Least Comments TweetWhat it is: The number of visitors who see—and are part of—the test on your website.
Jumpstart Your Mobile A/B Testing Campaign Through Design and UX
POSTED ON 27 March 2013 BY Matt Berglund Comments TweetIf you are considering testing the mobile experience of your site (and why wouldn't you?), make a conscious effort to begin testing elements related to design and the user experience (UX).
How a Homepage Makeover Can Help You Create a Loaded Visual Testing Queue
POSTED ON 22 January 2013 Comments TweetBy now, we all know that testing is a strategic, methodical practice. In order to get learnings that can be applied to the next iteration, and that can further inform the strategy, small elements must be changed and pitted against the control. So how do we get a big picture of testing, or develop an effective testing queue that can quickly react to results?
Clickipedia: Element
POSTED ON 22 January 2013 BY Jamie Least Comments TweetWhat it is: An individual piece of information on your page.
What it looks like: An element can be any unique unit, such as an image, a CTA button or a block of text.
Clickipedia: Purchase Cycle
POSTED ON 18 December 2012 BY Jamie Least Comments TweetWhat it is: The stages a user goes through while making a purchase
What it looks like:
Awareness
Identify and acknowledge the need for goods or servicesInformation Search
Perform background research on the goods or services desiredEvaluation of Alternatives
Clickipedia: Google Analytics Intelligence Event
POSTED ON 27 November 2012 BY Jamie Least Comments TweetWhat it is: A report in Google Analytics that quickly points out significant statistical variations in your data.
5 Must-Read Optimization Posts for the Week of September 17
POSTED ON 21 September 2012 BY Rachel Healy Comments TweetLooking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:
5 Must-Read Optimization Posts for the Week of September 10
POSTED ON 13 September 2012 BY Rachel Healy Comments TweetLooking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:
Clickipedia: Confirmation Page
POSTED ON 28 August 2012 BY Jamie Least Comments TweetWhat it is: The page you might direct a user to, upon making a purchase, completing a form or converting.
Clickipedia: Banner Blindness
POSTED ON 22 August 2012 BY Jamie Least Comments TweetWhat it is: The tendency for visitors to consciously or subconsciously overlook banner ads on your website, especially on the right-hand side of the page.
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