The power of personalization is undeniable; we’ve seen it cause statistically significant lifts many times for our clients. Adding a customer’s name to messaging automatically grabs their attention, if only for a few vital seconds. But a name isn’t the only option for this strong conversion tactic.
This week, we’re taking a look at the site for Sears Roebuck and Company. They’ve been around since the late 1800s, so it’s no surprise that they are on top of their testing game. When first diving into their site, it was obvious that they are testing different homepage layouts between browsers.
Living in the Triangle area of North Carolina with respected collegiate athletic programs in schools like Duke, UNC and NC State (I’m a Wolfpack Girl), I can’t help but draw parallels between testing and March Madness at Brooks Bell. Our testing behavior is oddly similar to our March Madness behavior. There’s office chatter, favored challengers, constant stat checks and (I’m not going to lie) a little smack talk.
Our team has recently been stumped by the results of an Adobe® Test&TargetTM campaign we are running for one of our clients. This test has been running for a while, and it showed a clear winner for the first couple of months. Then it suddenly and inexplicably flattened out. There is no testing-related reason for the change. Nothing has changed with either the control or the test variations during the testing timeline. So what’s cau
This week for I’d Test That, we’re taking a look at a product page on Cisco.com, the global networking company.
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