Developer Download: How Do I Use Cookies to Target Custom Segments?
POSTED ON 25 May 2012 BY Mike Adams Comments TweetIn my last post I went over how you can use JavaScript to create a test using the keyword entered into a search engine. In this post, I’m going to expand on the use of JavaScript and dive into using cookies to create smarter tests.
I’d Test That: How Kodak Gallery Can Use Visual Personalization to Bump Up Conversions
POSTED ON 18 April 2012 Comments TweetThe power of personalization is undeniable; we’ve seen it cause statistically significant lifts many times for our clients. Adding a customer’s name to messaging automatically grabs their attention, if only for a few vital seconds. But a name isn’t the only option for this strong conversion tactic.
I’d Test That: How Increasing Urgency Can Increase Revenue for Sears.com
POSTED ON 28 March 2012 Comments TweetThis week, we’re taking a look at the site for Sears Roebuck and Company. They’ve been around since the late 1800s, so it’s no surprise that they are on top of their testing game. When first diving into their site, it was obvious that they are testing different homepage layouts between browsers.
The Parallels of March Madness and A/B Split Testing
POSTED ON 27 March 2012 BY Suzi Tripp Comments TweetLiving in the Triangle area of North Carolina with respected collegiate athletic programs in schools like Duke, UNC and NC State (I’m a Wolfpack Girl), I can’t help but draw parallels between testing and March Madness at Brooks Bell. Our testing behavior is oddly similar to our March Madness behavior. There’s office chatter, favored challengers, constant stat checks and (I’m not going to lie) a little smack talk.
Gorillas in the Midst: 4 Things to Look for When Your A/B Split Test Runs Flat
POSTED ON 22 March 2012 BY Jenni Bruckman Comments TweetOur team has recently been stumped by the results of an Adobe® Test&TargetTM campaign we are running for one of our clients. This test has been running for a while, and it showed a clear winner for the first couple of months. Then it suddenly and inexplicably flattened out. There is no testing-related reason for the change. Nothing has changed with either the control or the test variations during the testing timeline. So what’s cau
I’d Test That: Determining the Conversion Power of Video with a Split Test
POSTED ON 14 March 2012 Comments TweetThis week for I’d Test That, we’re taking a look at a product page on Cisco.com, the global networking company.
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