THE BLOG

« Blog home
POSTS IN TOPIC: Copy

You Talkin' to Me?: 4 Ways to Connect With Your Audience

POSTED ON 18 January 2012  BY Rachel Healy

Last week I received a letter from the department of my graduate school alma mater, asking for money.

The letter began by touting the department’s features: “a real-world education focused on media convergence, a first-rate curriculum using cutting-edge technology,” and so on. It went on to explain that $75 could help fund a variety of programs, scholarships, and equipment.

3 Lessons From the Online News Community

POSTED ON 19 October 2011  BY Rachel Healy

Like many strategic Twitter users, I organize my TweetDeck columns by topics I want to follow. Recently, I noticed tweets from the Block by Block News Summit (#bxb11), an annual gathering of online news publishers, editors and other staff. I attended the conference last year when I was working at a community news organization.

“Legal” Doesn’t Mean “Boring”

POSTED ON 28 September 2011  BY Jamie Least

Ostracized to the bottom of emails, disclaimers are usually a drag (read: lacking personality, painfully straightforward). But the good news is often forgotten—copywriters aren’t at the mercy of a legal team’s go-to phrases 100% of the time. Take Pure Citizen for example.

Maintaining a Strong Brand Means Keeping a Consistent Brand Voice

POSTED ON 21 September 2011  BY Jamie Least

Dear Netflix,

We’ve been in a relationship for the past two years. You know what I like, I invite you into my bedroom at least five nights a week and you’ve seen me in my pajamas—without make up. But now I don’t even know who you are anymore.

You’ve changed.

Confused and a Few Bucks Poorer,
Jamie

Don’t Wait to Convert With Copy

POSTED ON 27 July 2011  BY Jamie Least

Last week, I received an email entitled “A Fond Farewell… Thank You for Shopping at Borders” from Mike Edwards, CEO. I knew the company had been in trouble for some time and it’d probably be closing soon, so it was no surprise that an alert would be coming—but one like this, I didn’t predict.

5 Ways to “Talk Less” and “Listen More” in Email Newsletters

POSTED ON 8 June 2011  BY Gregory Ng

Today I discovered a new iPhone App called “Talk-o-Meter”. This little app works by placing your iPhone between two people holding a conversation. As you are chatting the app monitors who is dominating the conversation with color bars. As their website describes it, “There are friends, colleagues or even partners who do not notice it, when they dominate others in  a conversation. They just talk too much.”

I’m Picking up Good Vibrations: How Poorly Branded Emails Can Hurt Your Brand

POSTED ON 27 September 2010  BY Victoria Morehead

I have recently been converted to a Which Wich fan. For those of you who aren’t familiar with the name, it’s a chain of sandwich shops. And not just any sandwiches… these are totally customizable and absolutely delicious. They have great customer service and a laid-back environment, despite how packed the place always is. So signing up for their online club was a no-brainer.

The Pitfall of Confusing Acronyms

POSTED ON 22 September 2010  BY Gregory Ng

Acronyms as defined by Dictionary.com is “a word formed from the initial letters or groups of letters of words in a set phrase or series of words”

A Case Against Retargeting: From the Consumer Perspective

POSTED ON 15 September 2010

I’m currently being followed online by a table, a pillow and two lamps. These items trail me from website to website as I read news, check the weather or indulge in my guilty pleasure of celebrity gossip.  Yes, I’m being stalked by home décor!

5 Marketing Words You Should Never Use Again

POSTED ON 6 August 2010  BY Sonja Foust

E-mail Blast

If you’re doing your subscription/contact list right, it’s completely opt-in and easy to unsubscribe, as well as segmented. You’re not “blasting” an e-mail to a bunch of people who don’t care about your stuff. You’re sending relevant, useful emails to the specific segments of your list who need them.

Viral

Pages

Get Our Blog Digest

Let's talk!

Want to talk about your company's testing needs, and how we can help you? Tell us how to get in touch and we'll set up a time to talk.

Contact Us
Contact Us

Latest Tweet

  •