What Not to Do With Personalization

Saw this in my Twitterstream last week from @cphadley: “Quiznos sure knows how to give that personal touch to their emails.” Here is the accompanying screenshot:

Not sure if this was because Quiznos didn’t have Chris’ first name or if it was a glitch in their system but if the idea of personalization is to have personal communication, this had the exact opposite effect.

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