Blog Archive

5 Must-Read Optimization Posts for the Week of April 15

POSTED ON 4/19/2013 BY Rachel Healy
Brooks Bell weekly top 5 teaser image What you’re selling may not be sexy—but that doesn’t mean your copy can’t be.

Can Your Customers Convert Upside Down?

POSTED ON 4/18/2013 BY Gregory Ng
Boy eating chips DATA-DRIVEN CMO is an ongoing series on the Brooks Bell Blog that focuses on topics for the modern day data-driven CMO.

Don’t Read This: How to Optimize Reverse Psychology Copy

POSTED ON 4/17/2013 BY Rachel Healy
Patagonia Don't Buy This Jacket teaser image Students in Dan Ariely’s free online course, A Beginner’s Guide to Irrational Behavior, may notice a surprising link in the navigation bar: “Don’t Click Here.”

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