Brooks Bell Interactive

Optimizing your registration path has the most potential for driving the biggest gains in response. Often the most challenging task, it is also often the most rewarding. Testing page length, price reveal, security messaging and cancel-save strategies are excellent ways to minimize friction, improve usability and address several potential points of consumer anxiety. Implementing and testing multiple best practices in registration path design can quickly translate into increased response.

Brooks Bell Interactive has optimized registration paths for Monster.com, CNN, Economy.com and AOL, producing gains of over 50% in some cases.