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	<title>BBI Portfolio</title>
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	<pubDate>Fri, 12 Feb 2010 19:17:51 +0000</pubDate>
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		<title>Landing page redesign results in 67% conversion lift</title>
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		<pubDate>Fri, 12 Feb 2010 19:16:59 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
        
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		<description><![CDATA[We worked with the National Wildlife Federation (NWF) to promote four of their children’s magazine titles:   Ranger Rick, Just For Fun, Your Big Back Yard and Wild Animal Baby.  Their control landing page (quad page) included all four titles and was underperforming.  ]]></description>
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		<title>Email campaign response rate beats conversion control</title>
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		<pubDate>Thu, 20 Nov 2008 15:54:58 +0000</pubDate>
		<dc:creator>gregory</dc:creator>       
        
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		<category><![CDATA[Pro Stores]]></category>

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		<description><![CDATA[We updated our design to be more relevant to the Starter Store eBay profile landing page. Our main goal was to decrease user anxiety by confirming that the user was on the correct page after clicking through from the email.]]></description>
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