Brooks Bell Interactive

Nothing gives us more fulfillment than getting results for our clients. And we feel fulfilled a lot. Like when we got a 15% lift on a seemingly unbeatable control for AOL. Or when we helped grow the AARP Webletter into their number two traffic-driving vehicle from an previously stagnating channel. We take pride in delivering results to every one of our clients.

Let your winning campaigns run and limit your losses.

Since accountability is one of our core values, it’s important to give you a realistic picture of how we drive results on a day-to-day basis. Not everything we do is guaranteed to win on the first try. But with the right process, iterative support and analysis, the chances that we will provide a sustained lift in performance are extremely high. Given that, we are not afraid of the occasional ‘depression,’ as it’s the best and fastest way to learn what works, and what doesn’t.

To prove our dedication to transparency, it’s important to share not just our recent ‘lifts’ but also our ‘depressions’ from our current client testing. In looking at these results, remember that if we have a depression, we pull the test as soon as possible, where if we have a lift, we establish it as the new control as soon as possible, therefore letting the winning strategies win and the losing strategies lose.

Recent Results

• May 23, 2010: New design beat the control by 210%
• May 15, 2010: Newsletter drove 26% of all traffic to site
• April 22, 2010: Newsletter click-through rate increased 4.72% from March
• April 18, 2010: Newsletter click-through rate increased 103.23% from March
• April 14, 2010: Newsletter total click-throughs: 8.3% lift
• April 1, 2010: Newsletter click-through rate increased by 31.88%
• April 1, 2010: Newsletter test template beat the control by 3.76%
• March 26, 2010: Retention email click through rate increased 33%
• March 26, 2010: Newsletter active segment subject line beat the control by 19.67%
• March 26, 2010: Newsletter passive segment subject line beat the control by 27.58%
• March 26, 2010: Newsletter inactive segment subject line beat the control by 142.23%
• March 19, 2010: Newsletter active segment subject line beat the control by 30.52%
• March 19, 2010: Newsletter passive segment subject line beat the control by 44.53%
• March 18, 2010: Newsletter template test did not beat the control
• March 18, 2010: Newsletter test template did not beat the control
• March 15, 2010: Newsletter test subject line beat the control by 6.59%
• March 12, 2010: Newsletter inactive segment subject line beat the control by 3.8%
• March 12, 2010: Newsletter active segment test template results not significant
• March 12, 2010: Newsletter passive segment template lost to the control
• March 11, 2010: Newsletter template test had no statistically significant winner
• March 11, 2010: Newsletter tests had no significant winner
• March 8, 2010: Signup page had 9.82% lift over control
• March 5, 2010: Newsletter active segment subject line beat the control by 14.24%
• March 5, 2010: Newsletter inactive segment increased clicks by 167.19%
• March 5, 2010: Newsletter inactive segment subject line test inconclusive
• March 5, 2010: Newsletter passive segment subject line lost to control
• March 4, 2010: Newsletter test subject line beat the control by 6.3%
• March 1, 2010: Newsletter test template beat the control by 4.04%
• March 1, 2010: Newsletter test subject line did not beat the control
• February 26, 2010: Newsletter active segment element test lost to control
• February 26, 2010: Newsletter passive segment element test lost to control
• February 26, 2010: Newsletter inactive subject lines lost to control
• February 25, 2010: Newsletter inactive segment subject line lost to control
• February 25, 2010: Newsletter active segment subject line beat the control by 14.44%
• February 25, 2010: Newsletter passive segment beat the control by 8.13%
• February 25, 2010: Newsletter test template lost to control
• February 19, 2010: Newsletter active segment test beat the control by 16.3%
• February 19, 2010: Newsletter passive template test beat the control by 12.26%
• February 19, 2010: Newsletter inactive segment subject line lost to control
• February 15, 2010: Email CTR lift of 28%
• February 15, 2010: Email CTR lift of 332%
• February 12, 2010: Newsletter active segment subject line beat the control by 11.02%
• Feburary 12, 2010: Newsletter passive segment subject line results not statistically significant
• February 12, 2010: Newsletter inactive segment subject line lost to control
• February 11, 2010: Newsletter template test results not significant
• February 11, 2010: Subject line test results not significant
• January 29, 2010: Newsletter element test beat the control by 32.21%
• January 29, 2010: Newsletter element test beat the control by 7.37%
• January 29, 2010: Newsletter element test beat the control by 18.76%
• January 29, 2010: Newsletter active segment subject line beat the control by 6.69%
• January 29, 2010: Newsletter inactive segment subject line did not beat the control
• January 22, 2010: Newsletter passive segment subject line beat the control by 24.9%
• January 22, 2010: Newsletter inactive segment subject line lost to control
• January 15, 2010: Newsletter active segment subject line beat the control by 7.69%
• January 15, 2010: Newsletter inactive segment subject line lost to control
• January 7, 2010: Newsletter total clicks 94.21% lift
• January 1, 2010: Newsletter open rate 14.69% lift
• January 1, 2010: Newsletter CTR 22.27% lift
• January 1, 2010: Newsletter total clicks 23.42% lift
• January 1, 2010: Newsletter active segment subject line beat the control by 19.14%
• January 1, 2010: Newsletter passive segment subject line lost to control
• January 1, 2010: Newsletter inactive segment subject line lost to control
• December 24, 2009: Newsletter open rate did not beat the control
• December 24, 2009: Newsletter CTR 9.94% lift
• December 24, 2009: Newsletter total clicks 16.88% lift
• December 24, 2009: Newsletter active segment subject line did not beat the control
• December 24, 2009: Newsletter passive segment subject line beat the control by 4.26%
• December 24, 2009: Newsletter inactive segment subject line lost to control
• December 17, 2009: Newsletter open rate lost to the control
• December 17, 2009: Newsletter CTR lost to the control
• December 17, 2009: Newsletter total clicks lost to control
• December 17, 2009: Newsletter subject line lost to the control
• December 8, 2009: Newsletter open rate lost to the control
• December 8, 2009: Newsletter CTR 31.82% lift
• December 8, 2009: Newsletter total clicks 29.99% lift
• December 8, 2009: Newsletter subject line beat the control by 5.58%
• December 5, 2009: Newsletter open rate test not statistically significant
• December 5, 2009: Newsletter CTR 58.43% lift
• December 5, 2009: Newsletter total clicks 59.51% lift
• December 5, 2009: Newsletter subject line beat the control by 4.42%
• November 30, 2009: Newsletter open rate lost to the control
• November 30, 2009: Newsletter CTR lost to the control
• November 30, 2009: Newsletter total clicks lost to control
• November 30, 2009: Newsletter subject line lost to the control
• February 10, 2010: Registration page increased newsletter sign-ups by 34.16%
• February 10, 2010: Signup page produced 86.62% increase in registrations
• February 1, 2010: Newsletter subject line beat the control by 6.05%
• January 25, 2010: Newsletter subject line lost to the control
• November 27, 2009: Newsletter active segment lost to the control
• November 27, 2009: Newsletter passive segment beat the control by 4.91%
• November 27, 2009: Newsletter inactive segment lost to the control
• November 19, 2009: Newsletter subject line beat the control by 11.53%
• November 6, 2009: Newsletter click-through rate lift of 12.55%, open rate lift of 10.75%
• November 6, 2009: Subject line lost to control
• November 4, 2009: Newsletter subject line beat the control by 12.27%
• November 1, 2009: Subject line beat control by 13.75%
• October 30, 2009: Email beat past promotion performance with 25% lift
• October 30, 2009: Banner ad campaign beat site average with 300% lift
• October 23, 2009: Subject line beat control by 11.31%
• October 23, 2009: Subject line lost to control
• October 23, 2009: Subject line lost to control
• October 16, 2009: Landing page 19.04% lift in annual subscriber mix
• October 16, 2009: Landing page 11.92% lift in lifetime revenue per visitor
• October 16, 2009: Landing page 2.35% lift in conversion rate
• October 16, 2009: Newsletter active segment element test lost to the control
• October 16, 2009: Newsletter passive segment element test results were not significant
• October 16, 2009: Newsletter inactive segment subject line test inconclusive
• October 16, 2009: Landing page 16.11% lift in annual subscriber mix
• October 16, 2009: Landing page 7.15% lift in lifetime revenue
• October 16, 2009: Landing page 1.67% lift in conversion rate
• October 15, 2009: Landing page test lift of 66%
• October 15, 2009: Landing page test lift of 87%
• October 15, 2009: Landing page test lift of 53%
• October 9, 2009: Newsletter active segment element test lost to the control
• October 9, 2009: Newsletter passive segment element test results were not significant
• October 9, 2009: Newsletter inactive segment lost to the control subject line
• October 8, 2009: Landing page shows 60% avg lift in subscriptions
• October 8, 2009: Email to landing page funnel 28% lift in subscriptions
• October 8, 2009: New order form test results inconclusive
• October 8, 2009: Search engine to landing page funnel test results inconclusive
• October 2, 2009: Newsletter active segment element test won by 5.83%
• October 2, 2009: Newsletter passive segment element test won by 4.63%
• October 2, 2009: Newsletter inactive segment subject line did not beat the control
• October 1, 2009: Newsletter subject line test was inconclusive
• September 27, 2009: Landing page test average end conversion lift 67%
• September 25, 2009: Newsletter active segment subject line beat the control by 0.35%
• September 25, 2009: Newsletter passive segment subject line beat the control by 1.18%
• September 25, 2009: Newsletter inactive segment subject line did not beat the control
• September 21, 2009: Landing page beat the control by 4.21%
• September 21, 2009: Landing page beat the control by 2.87%
• September 21, 2009: Landing page beat the control by 3.76%
• September 21, 2009: Email beat control by 3.05%
• September 21, 2009: Landing page 2.9% lift in response, 23% lift in avg order price
• September 21, 2009: Landing page 7% lift in response, 17% lift in avg order price
• September 21, 2009: Landing page test not statistically significant
• September 18, 2009: Newsletter active segment subject line beat the control by 10.61%
• September 18, 2009: Newsletter passive segment subject line beat the control 38.57%
• September 18, 2009: Newsletter inactive segment subject line lost to control
• September 17, 2009: Newsletter element test results inconclusive
• September 15, 2009: Landing page lifted revenue by 46.7%
• September 15, 2009: Landing page lifted subscriptions to magazine by 60.7%
• September 15, 2009: Landing page conversion lift 3.9%
• September 15, 2009: Landing page lifted revenue by 28.8%
• September 15, 2009: Landing page lifted subscriptions to magazine by 15.9%
• September 15, 2009: Landing page conversion lift 3.6%
• September 15, 2009: Landing page lifted revenue by 2.5%
• September 15, 2009: Landing page lifted subscriptions to magazine by 4.6%
• September 15, 2009: Landing page conversion lift 2.7%
• September 14, 2009: Newsletter element test wins with lift of 33.06%
• September 14, 2009: Newsletter subject line test inconclusive
• September 10, 2009: Landing page click-through lost to control
• September 9, 2009: Newsletter new template beat control by 3.64%
• September 8, 2009: Newsletter new design beat the control by 4.74%
• September 5, 2009: Newsletter new design lost to the control
• September 4, 2009: Newsletter active segment subject line beat the control by 20.66%
• September 4, 2009: Newsletter passive segment subject line beat the control by 13.14%
• September 4, 2009: Newsletter inactive segment subject line lost to control
• September 3, 2009: Newsletter new design beat the control by 5.63%
• August 31, 2009: Newsletter new design beat the control by 6.76%
• August 28, 2009: Newsletter inactive segment subject line beat control by 83.53%
• August 28, 2009: Newsletter passive segment subject line lost to control
• August 25, 2009: Element test lost to the control
• August 19, 2009: Newsletter new design beat control by 4.57%
• August 14, 2009: Newsletter passive segment template test was inconclusive
• August 14, 2009: Newsletter inactive segment subject line did not beat the control
• August 14, 2009: Newsletter active segment subject line did not beat the control
• August 14, 2009: Newsletter inactive segment beat subject line control by 22.96%
• August 14, 2009: Newsletter passive list segment beat subject line control by 29.05%
• August 14, 2009: Control template beat video module test
• August 10, 2009: Newsletter passive segment beat click control by 3.72%
• August 8, 2009: Newsletter template test beat control by 8.62%
• August 6, 2009: Newsletter template test beat the control by 2.08%
• July 24, 2009: Newsletter active list segment increased open rate
• July 24, 2009: Travel newsletter lost to the control open rate
• July 22, 2009: Landing page variable test not statistically significant
• July 20, 2009: Health newsletter beat control open rate
• July 20, 2009: Newsletter subject line test increased open rate
• July 17, 2009: Newsletter list segment increased open rate
• July 17, 2009: Email end conversions lost to control
• July 15, 2009: Conversion path conversions decreased
• June 29, 2009: All 3 landing page tests beat the control, the best winning by over 100%
• June 26, 2009: E-Newsletter element test beat the control
• June 8, 2009: Search landing page test established new control