We help consumer organizations profit from optimization.


Brooks Bell helps top brands profit from A/B testing, through end-to-end testing, personalization, and optimization services. We work with clients to effectively leverage data, creating a better understanding of customer segments and leading to more relevant digital customer experiences while maximizing ROI for optimization programs.

Identify opportunities for growth

Strategic Assessment

Every business is unique. That’s why our strategic assessment considers more than 400 individual data points to evaluate the state of your team, technology, processes, strategy, and overall performance. This detailed research from objective third party experts results in a maturity score, benchmark against other testing programs in the industry, and a concrete strategic roadmap for attaining testing success.


Program Plan

Every testing program faces challenges that inhibit performance and prevent growth. Our detailed program plan addresses the specific needs of your program, offering actionable guidance and recommendations for improving tool usage, culture, reporting, velocity, processes, staffing, and more. It’s a plan that leverages the strengths of your program while offering a series of actionable steps leading to measurable goals.

Develop a clear prioritization plan

We use an iterative testing methodology, built around your business goals, to develop a strategic roadmap that prioritizes your testing efforts. Our rigorous approach to experimental design ensures every test will produce new insights about your customers and push the program to consistently win big lift. This helps your team realize the full potential of an enterprise testing platform, expands internal competencies, and maximizes the return on your investment.

Increase efficiency and improve processes

Using a process that has been validated through hundreds of tests, we enable your team to rapidly expand their capacity. Your customized workflow will increase test velocity and improve efficiency. Because we work in collaboration with your team, our partnership builds an internal, data-driven testing culture.


Proprietary 120-Step QA Process

Nothing derails a testing program faster than busts and data inaccuracies. We help your testing program stop these problems and grow dependably with a proprietary 120-step QA process. The entire team, from development to analytics to project management, takes part in this formally structured process, reducing errors and preventing broken tests.

Gain deeper insights about your customer

We perform a deep analysis on every test, uncovering actionable insights whether variations win or lose. More than simple reports, these analyses provide a new understanding of your customers’ attitudes, needs, and behavior. It gives you a powerful storytelling tool that can communicate success and help build organization-wide support and excitement for your testing program.

Scale with a dedicated team

With Brooks Bell, you immediately get a team of experts including an optimization strategist, a JavaScript engineer, an experienced analyst, a UX designer, and a project manager. We work with your internal team to rapidly scale testing, improve efficiency, and increase program performance.



See our Clients