Brooks Bell Announces Launch of Illuminate, New Customer Insight Software for Web Experimentation Teams

New SaaS Product Represents 14 year-old Consulting Firm’s Entrance Into Tech Space Brooks Bell Inc. today announced the launch of Illuminate, a new software tool for web experimentation teams. Built for data-driven companies that are relentless in their efforts to learn about their customers, Illuminate enables optimization professionals to organize their experiments, prove ROI, and […]

Brooks Bell Reports Record-Breaking Revenues

Annual revenue for 2017 climbed 40 percent and staff increased 30 percent for the experimentation consultancy Raleigh, NC (March 8, 2018) — After steady year-over-year growth since its inception in 2003, Brooks Bell today announced record annual revenue growth of 40 percent from 2016 to 2017. A full-service experimentation consultancy, Brooks Bell designs custom programs […]

Brooks Bell Announces Cal Fussman as Keynote Speaker for May 7-9 Click Summit 2018 Conference

FOR IMMEDIATE RELEASE: Living by his fundamental principle — “Change Your Questions. Change Your Life.” — Fussman will tell personal stories, guide the audience through an interactive exercise, and share his worldly wisdom about how to build and deepen relationships. Raleigh, NC (February 9, 2018) — New York Times bestselling author, world-renowned interviewer, keynote speaker and storytelling […]

Segmentation and Personalization Meet to Improve the Customer Journey at the High Five Conference

FOR IMMEDIATE RELEASE: MEDIA ALERT WHAT:   Brooks Bell Executives Reid Bryant, VP of Analytics & Data Science and Jonathan Hildebrand, Director of User Experience (UX), present “What We Can Learn About Segmentation & Personalization from Tobacco Road” at Triangle American Marketing Association’s annual High Five Conference. This interactive breakout session will help both marketers […]

Brooks Bell CEO Delivers Opening Remarks at Click Summit 2016

Raleigh, NC (May 23, 2016) —Brooks Bell, founder and CEO of Brooks Bell Inc., the premier firm focused exclusively on enterprise-level A/B split testing, targeting, and optimization services, delivered the opening remarks at Click Summit 2016 last Thursday at The Umstead Resort and Spa in Raleigh, NC. Bell discussed the need for an industry mind-shift towards customer-centricity […]

Martin Kelleher Joins Brooks Bell as COO/CFO

Raleigh, NC (April, 2016) —Brooks Bell, the premier firm focused exclusively on enterprise-level A/B split testing, targeting, and optimization services, announced today that Martin Kelleher has joined the company as COO/CFO. Kelleher will lead operations, finance, and marketing for the company. “I’m excited to empower the organization through improved processes, tools and systems,” said Kelleher. “But […]