Raleigh, NC (May 23, 2016) —Brooks Bell, founder and CEO of Brooks Bell Inc., the premier firm focused exclusively on enterprise-level A/B split testing, targeting, and optimization services, delivered the opening remarks at Click Summit 2016 last Thursday at The Umstead Resort and Spa in Raleigh, NC.
Bell discussed the need for an industry mind-shift towards customer-centricity in digital campaigns. “I came to this realization while people-watching in the Las Vegas airport,” explained Bell. “There are so many people there from so many backgrounds – it would be impossible to know everything about each person. In the same way, it’s daunting for marketers at enterprise-level companies to attempt to reach every single audience segment that visits our websites.”
“We need to reframe the question,” continued Bell. “It’s no ‘Who’s coming to my site?’ It’s ‘Why are they coming there?'”
Bell went on to outline her, “5 Ways to be More Customer-Centric,” as a guide to attendees on how to tackle this challenge.
Known in the industry as the premier testing and optimization event, Click Summit is an advanced, brand-only event for senior-level testing and optimization experts.
For more takeaways from Bell’s opening remarks, visit the Brooks Bell blog.
About Brooks Bell
Founded in 2003, Brooks Bell is a widely respected experimentation consultancy, solely dedicated to helping leading global brands build world-class experimentation programs with impact. In the last four years, Brooks Bell has generated over $500M in revenue for clients, whether that’s through high-velocity experimentation, personalization, or even foundational data-driven culture change. Brooks Bell’s cross-functional team has taught clients to become masters of their own experimentation success by discovering the people behind the data and creating a culture that asks, “did you test that?” www.brooksbell.com