FOR IMMEDIATE RELEASE:
Living by his fundamental principle — “Change Your Questions. Change Your Life.” — Fussman will tell personal stories, guide the audience through an interactive exercise, and share his worldly wisdom about how to build and deepen relationships.
Raleigh, NC (February 9, 2018) — New York Times bestselling author, world-renowned interviewer, keynote speaker and storytelling consultant, Cal Fussman will keynote Click Summit 2018 — Brooks Bell’s 9th annual premier conference for world-class experimentation program leaders — on May 8, 2018 at the Umstead Hotel in Cary, NC.
Referred to as “one of the greatest interviewers of this generation” by Art19, Fussman has interviewed hundreds of influential icons, including Muhammad Ali, Mikhail Gorbachev, Serena Williams, Jeff Bezos, Jack Welch, John Wooden, Al Pacino. He is a writer-at-large for Esquire Magazine, and has contributed to such publications as GQ, Sports Illustrated, ESPN, and The Washington Post Sunday Magazine.
“Not only is Cal an incredible storyteller, he is one of the most entertaining and passionate people I have ever met,” said Brooks Bell, CEO and founder of Brooks Bell. “I’m thrilled for him to bring his energy to Click Summit, and to help our attendees learn how they can use Cal’s methodology to better understand their customers.”
Fussman’s presentation will reveal powerful ways to begin conversations, demonstrate techniques to strengthen connections through his “Heart, Head and Soul” interviewing approach, and provide insights into memorable storytelling.
Fussman also inspires organizations to take a new look at themselves through storytelling. He has delivered keynotes to such companies as General Motors, Pixar, Facebook, Twitter, Apple Music, Snapchat, Samsung, Facebook, Turner Broadcasting, Vans, and Lululemon; and such colleges as UCLA and Georgetown University.
Click Summit, an exclusive, invite-only conference, will take place May 7-9, 2018. Click Summit is a place for experimentation, optimization and testing experts to hold intimate, thought-provoking conversations; a place to have intense, inspiring deep-dives into complex and philosophical issues; and a place to build authentic, meaningful relationships. The conference brings together the industry’s best minds, top enterprise brands, newest technologies and powerful tools, encouraging further innovation in an evolving field. For more information, visit brooksbell.com/click.
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About Brooks Bell
Founded in 2003, Brooks Bell is a widely respected experimentation consultancy, solely dedicated to helping leading global brands build world-class experimentation programs with impact. In the last four years, Brooks Bell has generated over $500M in revenue for clients, whether that’s through high-velocity experimentation, personalization, or even foundational data-driven culture change. Brooks Bell’s cross-functional team has taught clients to become masters of their own experimentation success by discovering the people behind the data and creating a culture that asks, “did you test that?” www.brooksbell.com