For Immediate Release
(May 2, 2018) — Raleigh, NC (May 2, 2018) — Brooks Bell, a partner that helps top brands build world-class experimentation programs, today announced that Optimizely, the world’s leading platform in customer experience optimization, has signed on as headlining sponsor of Click Summit 2018. Click Summit is Brooks Bell’s 9th annual premier conference for experimentation program leaders, and is taking place May 7-9, 2018 at the Umstead Hotel in Cary, NC.
“Brooks Bell and Optimizely are strategic partners because the world’s leading brands trust us to personalize their customer experiences to drive qualified leads, engagement, brand loyalty and ultimately, conversions,” says Jay Larson, CEO at Optimizely. “We are thrilled to support Brooks Bell at one of the premier testing and optimization events of the year.”
“As a strategic Optimizely partner, we’ve worked with Optimizely’s software since its inception and are always excited to connect enterprise technology partners with our team of experimentation, personalization and analytics consultants,” said Brooks Bell CEO and Founder Brooks Bell. “We’re looking forward to having Optimizely headline the summit and share their expertise on the main stage as well as in breakout sessions.”
Click Summit attendees will hear directly from Optimizely during a live interview-style session at the summit. In an interview with Brooks Bell President Naoshi Yamauchi, Optimizely CEO Jay Larson will answer questions about its expectations for the future of experimentation, and how it’s working to provide solutions to further experimentation programs.
Click Summit is a place for experimentation, optimization and testing experts to hold intimate, thought-provoking conversations; a place to have intense, inspiring deep-dives into complex and philosophical issues; and a place to build authentic, meaningful relationships. The conference brings together the industry’s best minds, top enterprise brands, newest technologies and powerful tools, encouraging further innovation in an evolving field. For more information, or to request your invitation, visit www.brooksbell.com/click/.
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About Brooks Bell
Founded in 2003, Brooks Bell is a widely respected experimentation consultancy, solely dedicated to helping leading global brands build world-class experimentation programs with impact. In the last four years, Brooks Bell has generated over $500M in revenue for clients, whether that’s through high-velocity experimentation, personalization, or even foundational data-driven culture change. Brooks Bell’s cross-functional team has taught clients to become masters of their own experimentation success by discovering the people behind the data and creating a culture that asks, “did you test that?” www.brooksbell.com