Brooks Bell Welcomes New Director of Business Development

For Immediate Release

Raleigh, NC (July 29, 2013) — Brooks Bell Inc., the premier firm focused exclusively on enterprise-level A/B split testing and optimization services, announces a new addition to its team with the appointment of Matthew Haverkamp as Director of Business Development. A highly-respected executive with over 14 years of experience, Matt will be responsible for growing and managing the sales pipeline and continuing to expand Brooks Bell’s presence in mobile and e-commerce testing markets.

Most recently, Matt was responsible for building and managing a premium mobile advertising network in North America as Director of Publishing and Business Development at Verve Mobile. Previously, he was the Director of Advertising Innovations and Sales Development for Washington Post Digital.

He has an MBA from the University of Maryland’s Robert H. Smith School of Business, and a Bachelor of Arts in communication studies from the University of North Carolina at Chapel Hill.

After living in Washington, D.C., for several years, Matt looks forward to returning to his native North Carolina with his wife and children to be closer to family. He joins over 30 Brooks Bell employees working out of the company headquarters in Raleigh, NC.

“As we expand our customer base in different industries and verticals, we’re proud to have someone as experienced as Matt join our team,” said Brooks Bell, founder and CEO of Brooks Bell Inc. “Matt will be essential in cultivating new relationships and accomplishing our long-term goals as a company.”

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About Brooks Bell

Brooks Bell Inc. is the premier optimization firm focused exclusively on enterprise-level A/B split testing, targeting and optimization services. We help companies using enterprise-level testing platforms such as Adobe®Test&Target™, Monetate and Optimizely to improve their on-site testing capabilities and scale their optimization practices. Our testing strategy results in data-driven company culture, more clarity about your customer needs, better UX and higher conversion rates.

Brooks Bell Inc. has experience using a wide range of testing tools including Adobe®Test&Target™, Monetate, Optimizely, Content Experiments in Google Analytics and Visual Website Optimizer. For more information, visit the Brooks Bell website at or our testing and optimization blog at