Segmentation and Personalization Meet to Improve the Customer Journey at the High Five Conference


Brooks Bell Executives Reid Bryant, VP of Analytics & Data Science and Jonathan Hildebrand, Director of User Experience (UX), present “What We Can Learn About Segmentation & Personalization from Tobacco Road at Triangle American Marketing Association’s annual High Five Conference.

This interactive breakout session will help both marketers and designers learn how to create hyper-relevant ads and experiences for their customers to drive business results through a new lens. Together, we will take a close look into local ACC basketball teams — Duke University, the University of North Carolina at Chapel Hill, and North Carolina State University, which are part of the area known as Tobacco Road — and their followers through the lens of User Experience and Data Science. We will also discover how audience segmentation and customer personalization promotes crazy fan loyalty and creates diehard fanatics for three schools that are within 25 miles of each other.

Reid Bryant, VP of Analytics & Data Science, Brooks Bell
Jonathan Hildebrand, Director of UX, Brooks Bell

Wednesday, February 28, 2018
11:00-11:45 a.m.

The Annual High Five Conference, “Where Marketing and Creative Meet,” hosted by the Triangle AMA
Sheraton Raleigh Hotel
421 S. Salisbury St.
Raleigh, NC 27601

Online Registration Open to the Public Until January 12

MEDIA CONTACT:   Delisa Reavis | 919-521-5160 | [email protected]

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About Brooks Bell

Founded in 2003, Brooks Bell is a widely respected experimentation consultancy, solely dedicated to helping leading global brands build world-class experimentation programs with impact. In the last four years, Brooks Bell has generated over $500M in revenue for clients, whether that’s through high-velocity experimentation, personalization, or even foundational data-driven culture change. Brooks Bell’s cross-functional team has taught clients to become masters of their own experimentation success by  discovering the people behind the data and creating a culture that asks, “did you test that?”