Josh St. JohnVP, Partners & Channels
Josh has over ten years of client and online marketing professional experience. Most recently, he was the manager of online marketing for Lulu.com, where he managed all online customer acquisition and retention initiatives, including paid search, SEO, email, social media, affiliate program and on-site promotions. Through analytics-based decision-making, segmentation, A/B and multivariate testing along with sound strategic planning, his team exceeded all conversion goals since the group's inception.
As vice president of client experience, Josh is responsible for ensuring that the opportunities, threats, obstacles, cultures and overall goals of our clients are understood, and that the most valuable strategic plans are laid out, executed and continuously optimized. In addition to his online marketing background, Josh draws from experience managing past collaborative relationships with partners of all sizes, including Hewlett-Packard, FoxSports, NCAA and Columbia University.
Born and raised in Pittsburgh, Josh received his Bachelor of Science in health sciences and business administration from Ohio University, and his MBA from North Carolina State University, with concentrations in both marketing and product innovation. Away from the office, Josh enjoys spending time with family and friends, cooking, traveling, playing ice hockey, golf and fishing.
Our Core Values at Work
What’s your favorite way to pursue knowledge?
Through person-to-person conversations. When you show a genuine interest in what makes people tick, you'll get more out of the conversation than you'd think.
What’s one true thing about you that not many people know?
I'm a pretty good cook - I try to make something different at least once a week.
What’s the bravest thing you’ve ever done?
Deciding to leave a comfortable and familiar life in Pennsylvania for the chance of something better in Raleigh. That's led to some of the best moments of my life.
What makes you a great team member?
Our team can always look to me for a word of encouragement and positive influence in challenging times. I'll be the first to offer my congratulations after a great win, and will be there to get us ready for the next challenge when we don't win.
What are five things that make you happy?
Spending time with family and our friends; lots of laughter around a big dinner table; road trips; grilling outside; perfectly cooked buffalo wings with a great game on TV.