Naoshi Yamauchi


Naoshi YamauchiNaoshi Yamauchi is the president at Brooks Bell Inc. In this role, he leads the analyst and engineering teams, oversees ideation and strategy, refines processes and methodologies, and directs the professional development of the company’s analysts. Naoshi is focused on increasing win rate, pushing velocity, and deepening learning through testing for all clients.

A recognized leader in the industry, Naoshi speaks extensively at conferences and events including Monetate Agility Summit, Tealium Digital Velocity, SAS Connections, Click Summit, Internet Summit, AICPA/SEA Interchange and many more. He holds several technical certifications—including Adobe Certified Expert and Monetate Certified Professional status—and an MBA in marketing and innovation management from North Carolina State University.

Before joining Brooks Bell, Naoshi was a manager of business intelligence at While there, he used analytics and A/B testing to increase marketing conversion rates and develop a new pricing model that dramatically increased the completed order rate.

Naoshi lives in Chapel Hill, North Carolina with his wife and four children.

Our Core Values At Work

What’s your favorite way to pursue knowledge?

Though often not pleasant, the best way for me to learn is through trial and failure and seeking the “why.”

What’s one true thing about you that not many people know?

I’m not as smart as people think I am.

What’s the bravest thing you’ve ever done?

Making a career change and heading to MBA school with twins on the way.

What makes you a great team member?

Not sure. I’m only as great as my team allows me to be.

What are five things that make you happy?

Being with friends and family; adding positive value to my work; traveling and experiencing new cultures; figuring out problems and creating solutions; competitive sports and winning.