Suzi Tripp

Senior Director, Innovative Solutions

Suzi TrippAs Senior Director of Innovative Solutions, Suzi is responsible for Illuminate, Brooks Bell’s experimentation software. Having spent the past 14 years working on experimentation strategy, ideation methodology and behavioral economics practices, Suzi translates her wealth of testing knowledge to Illuminate’s feature set and product roadmap. Suzi is also instrumental to Brooks Bell’s strategy, setting the course of action for impact-driving programs that incorporate quantitative data, qualitative data and behavioral economics.