“Oh, BEhave” Series: Our Behavioral Economics Journey Recap

Beginning last October, Brooks Bell and Irrational Labs teamed up to tackle the topic of Behavioral Economics through a six-part blog series exploring the basics of behavioral economics and providing tips to help you apply it in your experimentation program. In this final blog, we’re going to revisit some of the big takeaways from each […]

Who’s Hiring in June?

Y’all know that feeling…when you suddenly realize that something is no longer your problem, and you’re so excited about your next role! If it’s been too long since you’ve felt the new-job butterflies, check out the jobs below and see if there are any that strike your fancy.

Part 2: Our Top Takeaways from Click Summit 2018

Last week, we shared the first of many takeaways from Click Summit 2018, our annual conference for professionals in digital experimentation and personalization. This week, we’re back with more insights from each impactful conversation, inspired by this year’s edition of Clickaways. 1. Manage the three P’s of scaling your testing program: people, process, prioritization. Many companies […]

Part 1: Our Top Takeaways from Click Summit 2018

Another year, another epically productive Click Summit. In the weeks since Click Summit 2018, we’ve spent some time reflecting on the event and even our heads are still reeling from the depth and quality of each conversation. This event isn’t your run-of-the-mill marketing conference. We strive to create an intimate and super-productive experience in our […]

Testing Your App Listing in the Google Play Store

Recently, while attending a native app session at our annual conference, Click Summit, it was brought to my attention that not many people know about the ability to run A/B tests on their Google Play Store app listing.   Testing your store listing can be an untapped area for gaining key insights about your customers and […]

Four Challenges to Building & Scaling Your Experimentation Program, Solved with Illuminate

Since Brooks Bell was founded in 2003, we’ve worked with clients facing a multitude of challenges in establishing their experimentation programs: team turnover leading to loss of institutional testing knowledge; test results lost in a sea of monthly reports or lengthy spreadsheets; disagreements with creative, engineering or analytics teams; and senior-level executives that just don’t […]