What are some of the hottest jobs this month? Directors, managers and analysts may be among some of the most popular optimization, personalization and testing job titles, but there are plenty of positions to choose from.
Brooks Bell Director of Client Development Scott Plumb will be at eTail West in Palm Springs, CA next week. Will you be there? If so, find Scott and give him your business card for a chance to win a $250 gift card from American Express. When you find him, be sure to ask him about […]
Did you know that you may be crafting a solution for a problem that a behavioral scientist has already researched? There are decades of behavioral science experiments at your fingertips that can be leveraged to better inform your digital experiments.
We are thrilled to reveal New York Times bestselling author, world-renowned interviewer, and storytelling consultant, Cal Fussman will keynote at Brooks Bell’s 9th annual Click Summit for world-class experimentation program leaders, taking place May 7-9, 2018 at the Umstead Hotel in Cary, NC.
Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are and we’ve outlined the primary differences between native app and mobile web. In this post, we’ll build on that foundation with more detail and we’ll go over how experimentation works on native apps. (Psst: We’re including some tips from the pros at the end, so don’t miss them!)
Kristen Berman, co-author of our behavioral economics series “Oh, BEhave,” has published an article that discusses the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of behavioral science into product design, and discusses the traits of good BPMs and bad BPMs. Check it out here! The […]
It’s that time of the year again…a time for reflections and setting goals for yourself personally and professionally. While we’re still struggling with our goals to workout daily and eat better, we did take a look back at lessons learned from 2017, and what we’re anticipating for the world of testing in 2018.
What are some of the hottest jobs this month? Directors, managers and analysts may be among some of the most popular experimentation, optimization and testing job titles, but there are plenty of positions to choose from.
There’s no shortage of dialogue around the ethical code of digital experimentation. Flashback to the Facebook experiment that was socialized years ago. As you may recall, Facebook ran an experiment where they tested the display of positive news feed content vs. the display of negative news feed content to see how it impacted user sentiment and interaction. It caused quite an uproar and people questioned the ethics behind (quite literally) playing with people’s’ emotions for the sake of research.