5 Must-Read Optimization Posts for the Week of August 5

When growing your business, how do you find the right customer acquisition channel without overspending or investing in the wrong opportunities? That’s the question answered in a recent post on Optimizely’s blog. In an interview, the CMO of 99designs discusses reducing customer acquisition costs and optimizing customer acquisition through A/B testing. Read the post: how experimentation fuels a winning customer acquisition strategy

Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week:

LemonStand: Why serious ecommerce brands need a content strategy. Need proof that content marketing is good for your brand? The average conversion rate of sites with content marketing is 2.9 percent; the average of sites without it is 0.5 percent.

Marketizator: The guide to creating a conversion rate optimization audit. Attempts to increase conversions often fail because people try to cut-and-paste conversion practices from other websites. The solution? A CRO audit.

ConversionXL: 3 ways to increase conversions by increasing contextual relevance. Stop trying to optimize your website for device. Instead, start optimizing for context.

Crazy Egg: What lessons can SaaS companies learn from Pokémon GO? From using multiple revenue streams to catering to hardcore fans, here’s what the creators did right.

Brooks Bell5 reasons a testing culture is a healthy culture. Being data-driven can create a company culture that’s fun, collaborative, and effective.

Quote of the Week: “Many college graduates are considering earning an advanced degree in analytics, at considerable expense. For most of them, that choice won’t pay off.” -Meta S. Brown in Forbes