5 Must-Read Optimization Posts for the Week of May 16

Some designers talk about the need to “dumb down” an experience, but your users are smart than you think, says Rovert Hoekman Jr. in Fast Company’s Co.Design. A core component of smart design is human psychology. Ignore this and your app or site will ultimately suffer. He outlines 14 truths about customers that everyone should keep in mind when designing a user experience. Among them: “They don’t use your software the way you intended.” Read the article: UX reality check: 14 hard truths about users

Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week:

HubSpot: 10 magic words that move prospects to buy. When it comes to selling, emotion is usually more effective than logic. This infographic shows the most powerful words and phrases you can use to encourage online sales.

Entrepreneur: Why entrepreneurs should look beyond big data. Author and entrepreneur Martin Lindstrom believes in developing hypotheses through a “Small Data” approach, then quantitatively validating them with Big Data.

Practical Ecommerce: How to write traffic-generating meta descriptions for ecommerce. Are you missing these hidden opportunities to increase click-throughs to your ecommerce site?

ClickZ: 25 ecommerce conversion tips (infographic). Here are 25 powerful conversion hacks to help you increase sales on your site.

Brooks BellAiming for 1:1 personalization? Here’s a better approach. Instead of 1:1, focus on 1:Few.

Quote of the Week: “People are fascinated by other people. So add some humanity into your images, and watch the magic happen.” –Nichole Elizabeth DeMeré on Copy Hackers