The promise of personalization is enticing: a complete 1-to-1 experience for every customer, driven by every detail and data point about that person: who they are, their interests, needs and history. Their customer experience is completely optimized to deliver the right content at the right time, influencing brand engagement, purchase activity and “wow”-worthy customer experiences. […]
What do Will Ferrell, Chad Smith and Aaron Baker have in common?
Couldn’t make it to The Personalization Summit in Boston last week? Read on for my takeaways and insights from Evergage’s event. This year’s theme? To demystify machine learning.