With the number of testing and personalization tools available, it can be difficult to choose one to invest in. But once you’ve already selected a software, making the decision to transition to a new tool altogether can feel overwhelming. But this happens quite often. For many clients, cost is often the deciding factor in making […]
We know an A/B test can lead to powerful insights. However, the information gained from traditional A/B tests tends to be focused on what’s best for the majority of users – not every individual user. That’s where personalization comes in. Personalization enables you to leverage the specific wants and needs of each individual user on […]
Testing tools are not all created equal. Here, we break down the WYSIWYG and share a guide to the pros, cons and perfect time to implement them.
Building an online optimization test is different than building a website. It requires developers to adjust the code to fit the requested modifications. How well (and quickly) this can be completed depends on the existing code. Developing a clean framework during the initial stages of coding a website will produce enormous benefits on future optimization efforts.