Since we launched Illuminate back in May, our team has been working around the clock to develop even more features to help optimization teams better organize experiments, report performance and maximize impact. Today, we’re excited to share a few of these with you. What’s new in Illuminate? Show impact and determine priority Use our new Impact […]
It might be slim pickings with the holiday season revving up and everyone preoccupied with reaching year-end goals, but they do exist!
Here at Brooks Bell, we work with many different clients at different stages in testing maturity. Yet, regardless of whether we’re working with a new or established testing program, we find they all face common enemies: pressure to deliver results; inefficient processes; a lack of understanding and support for testing; difficulty iterating on and applying learnings […]
Chances are that you’re tracking your website visitors en masse. You’re probably tracking acquisition sites, tallying up conversions and working to optimize your pages for the best success. But with all of that quantitative research, do you know about each individual user’s journey, and where they are struggling on your site? If not, you should […]
Bring your job search back to life with some job postings we dug up in personalization and optimization!
While searching for your next career opportunity don’t forget to enjoy your favorite pumpkin spiced food/beverage!
Imagine a simple scenario: Your coworkers are participating in a fun run for charity and want you to join. You’re up for it, but you know you need a decent pair of running shoes. The logical solution is to go online, search for information about running shoes and identify a few possible options. You could […]
Just because summer is winding down, doesn’t mean your job search should! Take a look at some of this month’s job postings in optimization from marketing to analytics to finance.
In this era of video conferencing and emails, there is something to be said for face-to-face meetings. So, where are we gonna be? Check it out below–and drop by or drop us a note if you want to meet up! Opticon September 11-13, 2018 The Cosmopolitan, Las Vegas, NV Details: Don’t miss our CEO Brooks Bell […]
Recently, our Founder and CEO, Brooks Bell, sat down with Allison Hartsoe, host of the Customer Equity Accelerator—a podcast produced by Ambition Data. Listen to the full podcast or read on for a few highlights from their conversation: On what inspired her to build an experimentation consultancy… Originally, Brooks founded Brooks Bell Inc. in 2003 as […]